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Marketing in 2010 is a bit like eating at a Las Vegas buffet. So many options to gorge yourself on: direct mail fliers, email campaigns, banner ads, airplane banners, billboards, product placement, guerilla marketing and good old-fashioned newspaper ads. However, only relics can deny that we live in a digital age. What may have worked ten years ago IS not working anymore and it’s hard to change your ways. Who likes change, right?
Back in the olden days, the Yellow Pages were king and the rest of us were just humble dominions living within its kingdom. If you weren’t in the Yellow Pages, your business was virtually unknown. Search engine experts were actually predicting its demise as long ago as 2007.
The simple question then becomes, where do people go to find information today? The overwhelming answer is search engines. Google is the number one most visited website in the world, and more than likely, the way your potential customers are going to find you (along with Yahoo, MSN and Bing).
8 out of 10 insurance leads search for insurance on the internet before they make a purchase. So the question you need to ask is, will clients find you? And if they do find you; will your website convince them to contact you?
If you’re unsure of the answer to those questions, you’re not alone. Most independent insurance agents haven’t taken full advantage of the growth opportunity the internet provides. The ones that have are generating insurance leads, writing more policies, making more money and enjoying the evolution of the landscape.
Marketing in the digital age can put independent agents on par with corporate behemoths, provided they have a voice worth hearing and the right tools to be heard. Welcome to Insurance Marketing HQ.
