Copyright © 2012 Insurance Marketing HQ. All Rights Reserved. Snowblind by Themes by bavotasan.com. Powered by WordPress.
IMHQ looks around the country to see what independent insurance agents are blogging about this month.
Dump Trailers Not Worth What they Used to be – Truckers have special insurance needs. The fine folks at Berrier Insurance, specializing in transportation and construction insurance in CA, OR, AZ and NV offer an
excellent anecdote to drive awareness about adjusting the value of insurance policies in a post titled, Tips for Truckers and Contractors:
“Recently one of our sand and gravel truckers had an accident involving a dump trailer. It was damaged but not totaled. They had the trailer insured for $20,000, which was accurate in 2006 but not today. It turned out that the current market value of the trailer was only about $7,500 due to a glut of dump trailers on the market today. What a shock!”
If you read the entire entry, not only did Berrier share a story with purpose, they also used it to reaffirm their practice of annual policy reviews and further drive home the company’s expert knowledge of trucker’s insurance needs. Well played Berrier, you are a testament to the new insurance marketing.
Bonds…Performance Bonds - Contractors and construction professionals who deal primarily with state and commercial business are familiar with bid and performance bonds. Ryan Hanley, of Albany Insurance Professional blog fame speaks on both types of bonds in a series of posts aimed at contractors. Mr. Hanley states,
“Bid Bond ensures the Principal that upon acceptance of a contractors work-bid, the Bid Bond will be replaced with a Performance Bond. Insurance Carriers underwrite Bid Bonds and Performance Bonds at the same time ensuring consistency between the two products.”
A contractor who is new to the bid process will almost certainly be looking for guidance. Taking the time to educate yourself on topics relevant to potential customers and then sharing the information publicly is a good way to position yourself as a thought-leader. This knowledge can help customers find you and ultimately become customers.
The Common Man Cooks for Haiti – If you’ve driven through scenic New Hampshire, it’s very likely you’ve seen one of the 15 Common Man restaurants spread throughout the state. Davis & Towle Insurance Group, voted Best Insurance Broker in New Hampshire by the New Hampshire Business Review used their insurance blog to feature a press release issued by The Common Man. The release stated:
“…The Common Man will donate 50 percent of each guest’s food bill, to be split by the American Red Cross and the non-profit organization Partners in Development, for their ongoing disaster relief efforts in Haiti. Guests who visit during any meal period over the course of the day will participate in the event simply by ordering a meal. Raffle tickets will also be sold at each restaurant for prizes from its Common Man Inns, Spa, Company Store and Flying Monkey Movie House, to raise additional funds.”
Regardless of whether the Common Man is a client or not, Davis & Towle did something for the greater good. A blog can be a great place for sharing success stories and knowledge, but using it to show support for a cause or promote a call to action shows you’re interested in more than just selling insurance.
