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Last week, the IMHQ discussed the importance and awesomeness of using video to promote, educate and repair the image if the insurance industry. Now, there’s a new reason to say, lights, camera, action.
Our friends over at InsuranceJournal.TV have created a new channel called “User Contributed” that gives agents and agencies the opportunity to share revolutionary ideas, poignant thoughts, good works and production skills. Want to tell the story of how you helped a local business recover from a fire? Collaborating with a local non-profit to help families in need? Giving a speech to local businesses? Maybe you just want to promote an event the local insurance trade organization is hosting.
Whatever the reason, there’s now a reputable resource to share insurance-related videos outside of your agency’s social networks. Some videos are attracting thousands of viewers and the audience will surely grow as word spreads and more videos are posted.
In gauging what gets posted to the channel, a representative from Insurance Journal stated, “The IJ editorial team reviews and makes its own decisions about what non -pay video is posted.” So just because you send an Oscar-worthy video, DOESN’T mean it’ll make the cut.
PLUG: It’s worth mentioning that Insurance Journal also offers pay-to-play video options for those considering a co-branding opportunity. Interested parties may direct inquiries towards their regional IJ sales office.
User submitted videos can be emailed to either of the Insurance Journal contacts listed below:
New Media Producer – Chad Reese
creese@insurancejournal.com
VP of content – Andrew Simpson
asimpson@insurancejournal.com






















