Copyright © 2012 Insurance Marketing HQ. All Rights Reserved. Snowblind by Themes by bavotasan.com. Powered by WordPress.
Video is an important educational and marketing tool, but like most things, it takes practice for people on both sides of the camera. Media overload and waning attention spans makes reaching people a challenge. However, in the competition for mindshare, compelling, concise video requires little investment from the viewer while leaving a lasting impression. Massachusetts Association of Insurance Agents (MAIA) member Melissa Murphy publishes an insurance blog with a personal, engaging approach that makes you feel like she’s telling it over a cup of coffee. Recently, she documented her experience creating videos with MAIA members and other insurance executives on the Property & Casualty Speaking blog. A solid effort, we hope to see the MAIA and other insurance groups using more video to humanize and improve the image of agents and agencies.
Ms. Murphy also called attention to Astonish Results* VP Tim Sawyer for his contribution on a recent MAIA and National Underwriter, Serving the Modern Consumer video series dedicated to digital marketing. Showing further exquisite taste, she also referenced Insurance Marketing HQ (blushing).
If MAIA’s efforts aren’t enough to compel you to engage the idea of video, perhaps industry consultant and 100 Most Powerful People in the Insurance Industry honoree Rick Morgan is more convincing. In an appropriately brief post on the Rick Morgan Consulting blog, he showed how quick and painless it can be to drop wisdom in front of a camera. He also provides an excellent example of video being used by an insurance agent to connect with his community, while building a brand around his lifestyle.
There’s a reason Youtube and Hulu are two of the most popular websites in the universe. Coming from an avid reader, people love to binge on information, but long-winded, text-based content is not always the most efficient means of reaching Joe and Jane six-pack. Seizing attention before a waning six-second attention span evaporates, that’s another story.
*Astonish Results owns the intellectual rights to Insurance Marketing HQ.
February 11, 2010 at 9:19 am
Thanks for mentioning MAIA’s blog. We’ve been experimenting with the use of video in both our social media and other marketing initiatives here at the association. We have some ideas for the upcoming weeks and months that we hope to implement.
Nick, you’re so right- attention span can be really tough for bloggers and marketers. A short video can often have more power than that wordy white paper. Rick’s post is a great example of that – brief, to the point, and really showed how easy it can be.
February 16, 2010 at 9:15 am
[...] week, the IMHQ discussed the importance and awesomeness of using video to promote, educate and repair the image if the insurance industry. Now, there’s a new reason to say, lights, camera, [...]
July 29, 2010 at 2:30 pm
Nick, Wow – and thanks for the mention. You make a great point about it being an attention span equalizer especially in our “post literate” society.