Insurance Marketing HQ

50 Insurance Agency Blog Ideas

Posted on Apr 23, 2010

insurance-marketing-blog-ideasSocial media has a handful of pioneers, one being the indefatigable Chris Brogan, whose contributions include the best selling “Trust Agents” and a multitude of social media and marketing blog gold dating back to 2004.

Without meaning to, I randomly stumbled upon a September 19, 2007 (my birthday, no lie!) Brogan blog post titled, 100 Blog Topics I Hope you Write. With a fair amount of my professional life spent teaching social media best practices to insurance professionals, I frequently hear the question, “What should I blog about?”

To be clear, Brogan did not advise creating another list of blog ideas, but the following topics are for seasoned or aspiring insurance agency bloggers.  Some focus on the community, some on insurance expertise and some are completely random. I’m not quite as ambitious of a pioneer, so you only get 50.

  1. Why I love being an insurance agent
  2. What are your agency’s values
  3. How is trust earned
  4. Improving the insurance industry’s image
  5. My favorite social network and why
  6. How can agencies help the community
  7. What are “named perils”
  8. Obscure auto, home, or other insurance discounts
  9. Customer service vs. sales culture
  10. My favorite news sources
  11. I helped someone by…
  12. Spotlight local non-profit or charity event
  13. Importance of agency goals
  14. Pet and wedding insurance, when and why
  15. Insurance provider news
  16. High or low deductibles, the logic behind both
  17. I am motivated by…
  18. Attracting millennial talent to agencies
  19. Secret world of annuities
  20. An interview with someone older and deserving
  21. When to drop collision on your auto insurance
  22. Promo for business insurance client
  23. What (insert favorite show/movie) can teach you about insurance
  24. Comment on local news story
  25. Biggest misconception about insurance industry
  26. What “helping” means to me professionally
  27. Difference between “actual cash value” and “replacement cost”
  28. Publicly answer a client’s question (chances are someone else is wondering too)
  29. Why I love my community
  30. Small business marketing tips
  31. Common business insurance claims
  32. Advantages of agency over online insurance
  33. When is saving money NOT a value
  34. What is property cost evaluation
  35. Factors that affect health and life insurance coverage
  36. Testimonial for a vendor
  37. What you need to know about pet insurance and biting dogs
  38. Highlight benefits of local insurance trade organization
  39. Thank you blog to existing clients
  40. Weekly stories from the road
  41. A day in the life of an insurance agent
  42. My favorite hometown landmark
  43. Does my roommate need renter’s insurance  too?
  44. Historic person I’d like to interview
  45. The importance of a proper greeting
  46. Local insurance risks (weather, crime, etc)
  47. Video tour of the office
  48. When is umbrella insurance necessary
  49. My favorite social media users
  50. Blog topics I’d like to read

Have ideas for blog topic you’d like to see? Fire away in the comments and IMHQ just might take a stab.


  1. This is SO helpful! Thanks for sharing!

    • Glad I could help, look forward to seeing Encharter drop some more knowledge.

  2. There are times when I think “what do I have to say today?” This will definitely help. Information we know and a way we can make it interesting. Thanks for this list.

  3. Hi Webmaster,

    Greetings for the day!

    Today I got your web-blog in search engine and read it; it is very nice and informative. Please keep it up.

    Dub Johnston

  4. Yes, thank you so much for sharing this list! I am an insurance agency blogger, but not an insurance expert. So it’s hard for me to know what to write about insurance.

  5. Great article! (as always) I need to get to writing someday soon and now I have something to reference for ideas & focus. Thank you Nick!

  6. I really like your ideas to get the mind in tune with these topics.

  7. really like this blog to guide you on your research about insurance.

  8. great guide for insurance policy.

  9. Great post. Thanks for giving us more ideas on insurance agency.

    • You are very welcome Mike!

  10. The blog ideas about insurance are very helpful as now a days in world of social media every one need these for maintaining their profile and online community

  11. I would like to see a topic about how to go from insurance agent to super agent.

  12. Thank you for another informative web site. The place else may just I am getting that type of information written
    in such a perfect means? I have a project that I am simply now operating on, and I’ve been at the look out for such info.

  13. Thanks for your wonderful ideas….

  14. Great information and wonderful ideas…i am sure it will helpful for insurance seeker and insurance agent.

  15. We are in need of Licensed Ins. Agents in ANY state- interested in Working from Home, PERFECT for the retired or wanting to stay @home mother agents. If this opportuniity is PERFECT for you or know of anyone that may be interested please forward your resume or interest to

    Also if anyone that reads this and can recommend where else agents can be reached that can be helped by this opportunity please reply aswell, I will be glad to follow-up, Thank You Guys.

  16. Hi! I just came across this blog. The content is really engaging and inspiring for insurance companies, agents and customers.Insurance agency blogs are are good idea since it directly communicates w/ a target audience / market by fully explaining the subject matter without any difficulties. Validation are also made possible on the side of the consumers because they can provide some feed back asap.

  17. I am truly glad to glance at this webpage posts which consists of tons of helpful facts, thanks for
    providing these kinds of statistics.

  18. Hi, Nice post thanks for sharing. Would you please consider adding a link to my website on your page. Please email me back. Thanks!

    Aaron Grey

  19. Through surfing i got your blog its really helpful and informative. look forward to next one.

  20. Awesome list! Creating great content and ideas is what its all about.

  21. You could certainly see your enthusiasm in the article you write.
    The world hopes for even more passionate writers like you who aren’t afraid to mention how they believe. Always go after your heart.

  22. Having read this I thought it was extremely enlightening. I appreciate you taking
    the time and energy to put this content together. I once again
    find myself spending a lot of time both reading and leaving comments.
    But so what, it was still worthwhile!

  23. Usually I don’t learn article on blogs, however I wish to say that this write-up very forced me to check out and do so! Your writing style has been surprised me. Thanks, quite nice post.

  24. The message was peppered with amusing anecdotes from JC’s walk of life. Obviously no one can tell you what nail polish to wear but if you are keen on looking hot this summer try to take the nail polish trends for summer 2012 into consideration. The intuitive feeling I had about the rainbow trend must have been right.

  25. Hurrah, that’s what I was exploring for, what a material! present here at this webpage, thanks admin of this site.

  26. It’s actually a great and useful piece of information. I am satisfied that you simply shared this helpful info with us. Please keep us up to date like this. Thank you for sharing.

  27. Simply wish to say your article is as amazing.
    The clarity to your post is just great and that i could suppose you are an expert in this subject.
    Well together with your permission allow me to grab your
    RSS feed to stay up to date with approaching post.
    Thanks a million and please carry on the enjoyable work.

  28. I do not know if it’s just me or if perhaps everybody else encountering problems with your blog. It appears like some of the written text within your content are running off the screen. Can somebody else please comment and let me know if this is happening to them too? This may be a problem with my internet browser because I’ve had this happen
    previously. Kudos

  29. I know this website provides quality depending articles and extra data, is there any other web
    site which offers these data in quality?

  30. I like the helpful information you provide in
    your articles. I’ll bookmark your weblog and check again here regularly. I’m quite certain I will learn lots of new stuff right here!
    Best of luck for the next!

  31. This design is spectacular! You definitely know how to keep a reader amused.
    Between your wit and your videos, I was almost moved
    to start my own blog (well, almost…HaHa!) Excellent job.
    I really enjoyed what you had to say, and more than that, how you presented it.

    Too cool!

  32. I was wondering if you ever considered changing the page layout of
    your site? Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content so people
    could connect with it better. Youve got an awful lot of
    text for only having one or two images. Maybe
    you could space it out better?

  33. Hi there it’s me, I am also visiting this web site daily, this web page is in fact good and the users are really sharing nice thoughts.

  34. Hey! Do you know if they make any plugins to assist with SEO?
    I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very
    good gains. If you know of any please share. Cheers!

  35. Awesome list. This is very useful, especially to the beginning insurance blogger. Thanks for sharing and keep us updated!

  36. Very informative list…thanks for sharing it…being an insurance agent its good to keep these ideas in mind…I will bookmark your blog and will keep checking on the new stuff.

    • Glad you enjoyed it! Let us know if you have any burning questions and we will try to incorporate your ideas into a blog topic!


  1. A lesson in loyalty from LOST « Insurance in Plain English - [...] You should do the same for your clients. Make sure you have an effective agency website, consider blogging and…
  2. How to Write a Blog | - [...] If you need some inspiration to get started, here’s a list of blog ideas. [...]
  3. How to build a life insurance agency. » Buy to Let Buildings Insurance - [...] [...]
  4. Links 9-15 August 2010 - Social Media News in Banking, Finance, Insurance | Visible Banking - [...] * 50 Insurance Agency Blog Ideas (by NBrown on Insurance Marketing [...]
  5. 50 Life Insurance | life insurance cover, personal finance life insurance, compare life insurance - [...] for up to 50 percent of your Optional Life coverage or $100,000, whichever is ... Document Viewer USBA 50+…
  6. Your Questions About Cars For Kids Nj | Electric Cars For Kids - [...] [...]

Leave a Reply