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insurance-marketing-blog-ideasSocial media has a handful of pioneers, one being the indefatigable Chris Brogan, whose contributions include the best selling “Trust Agents” and a multitude of social media and marketing blog gold dating back to 2004.

Without meaning to, I randomly stumbled upon a September 19, 2007 (my birthday, no lie!) Brogan blog post titled, 100 Blog Topics I Hope you Write. With a fair amount of my professional life spent teaching social media best practices to insurance professionals, I frequently hear the question, “What should I blog about?”

To be clear, Brogan did not advise creating another list of blog ideas, but the following topics are for seasoned or aspiring insurance agency bloggers.  Some focus on the community, some on insurance expertise and some are completely random. I’m not quite as ambitious of a pioneer, so you only get 50.

  1. Why I love being an insurance agent
  2. What are your agency’s values
  3. How is trust earned
  4. Improving the insurance industry’s image
  5. My favorite social network and why
  6. How can agencies help the community
  7. What are “named perils”
  8. Obscure auto, home, or other insurance discounts
  9. Customer service vs. sales culture
  10. My favorite news sources
  11. I helped someone by…
  12. Spotlight local non-profit or charity event
  13. Importance of agency goals
  14. Pet and wedding insurance, when and why
  15. Insurance provider news
  16. High or low deductibles, the logic behind both
  17. I am motivated by…
  18. Attracting millennial talent to agencies
  19. Secret world of annuities
  20. An interview with someone older and deserving
  21. When to drop collision on your auto insurance
  22. Promo for business insurance client
  23. What (insert favorite show/movie) can teach you about insurance
  24. Comment on local news story
  25. Biggest misconception about insurance industry
  26. What “helping” means to me professionally
  27. Difference between “actual cash value” and “replacement cost”
  28. Publicly answer a client’s question (chances are someone else is wondering too)
  29. Why I love my community
  30. Small business marketing tips
  31. Common business insurance claims
  32. Advantages of agency over online insurance
  33. When is saving money NOT a value
  34. What is property cost evaluation
  35. Factors that affect health and life insurance coverage
  36. Testimonial for a vendor
  37. What you need to know about pet insurance and biting dogs
  38. Highlight benefits of local insurance trade organization
  39. Thank you blog to existing clients
  40. Weekly stories from the road
  41. A day in the life of an insurance agent
  42. My favorite hometown landmark
  43. Does my roommate need renter’s insurance  too?
  44. Historic person I’d like to interview
  45. The importance of a proper greeting
  46. Local insurance risks (weather, crime, etc)
  47. Video tour of the office
  48. When is umbrella insurance necessary
  49. My favorite social media users
  50. Blog topics I’d like to read

Have ideas for blog topic you’d like to see? Fire away in the comments and IMHQ just might take a stab.

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14 Responses to “ 50 Insurance Agency Blog Ideas ”

  1. HWarner
    April 23, 2010 at 9:16 am

    This is SO helpful! Thanks for sharing!

  2. NBrown
    April 23, 2010 at 9:44 am

    Glad I could help, look forward to seeing Encharter drop some more knowledge.

  3. Peg
    April 23, 2010 at 11:52 am

    There are times when I think “what do I have to say today?” This will definitely help. Information we know and a way we can make it interesting. Thanks for this list.

  4. A lesson in loyalty from LOST « Insurance in Plain English
    May 14, 2010 at 1:13 pm

    [...] You should do the same for your clients. Make sure you have an effective agency website, consider blogging and engage clients through social [...]

  5. Dub Johnston
    July 15, 2010 at 7:55 am

    Hi Webmaster,

    Greetings for the day!

    Today I got your web-blog in search engine and read it; it is very nice and informative. Please keep it up.

    Thanks,
    Dub Johnston

  6. Jenn C.
    August 3, 2010 at 9:23 am

    Yes, thank you so much for sharing this list! I am an insurance agency blogger, but not an insurance expert. So it’s hard for me to know what to write about insurance.

  7. Alyson Del Paggio
    August 27, 2010 at 8:49 am

    Great article! (as always) I need to get to writing someday soon and now I have something to reference for ideas & focus. Thank you Nick!

  8. Russ Jones
    November 14, 2010 at 3:57 pm

    I really like your ideas to get the mind in tune with these topics.

  9. sandy
    December 9, 2010 at 5:52 pm

    really like this blog to guide you on your research about insurance.

  10. sandy
    December 9, 2010 at 6:01 pm

    great guide for insurance policy.

  11. Claudia
    December 15, 2010 at 9:57 am

    Great post. Thanks for giving us more ideas on insurance agency.

  12. How to Write a Blog |
    August 25, 2011 at 10:33 am

    [...] If you need some inspiration to get started, here’s a list of blog ideas.  http://www.insurancemarketinghq.com/2010/04/50-insurance-agency-blog-ideas/ [...]

  13. Cathy Tanner
    October 20, 2011 at 5:00 pm

    The fifty ideas gave me a lot to think about….and blog about. I also found a great
    tool to offer clients and to get referrals …. http://www.401kgenerator.com/4970.html

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