Copyright © 2012 Insurance Marketing HQ. All Rights Reserved. Snowblind by Themes by bavotasan.com. Powered by WordPress.
Social media has a handful of pioneers, one being the indefatigable Chris Brogan, whose contributions include the best selling “Trust Agents” and a multitude of social media and marketing blog gold dating back to 2004.
Without meaning to, I randomly stumbled upon a September 19, 2007 (my birthday, no lie!) Brogan blog post titled, 100 Blog Topics I Hope you Write. With a fair amount of my professional life spent teaching social media best practices to insurance professionals, I frequently hear the question, “What should I blog about?”
To be clear, Brogan did not advise creating another list of blog ideas, but the following topics are for seasoned or aspiring insurance agency bloggers. Some focus on the community, some on insurance expertise and some are completely random. I’m not quite as ambitious of a pioneer, so you only get 50.
- Why I love being an insurance agent
- What are your agency’s values
- How is trust earned
- Improving the insurance industry’s image
- My favorite social network and why
- How can agencies help the community
- What are “named perils”
- Obscure auto, home, or other insurance discounts
- Customer service vs. sales culture
- My favorite news sources
- I helped someone by…
- Spotlight local non-profit or charity event
- Importance of agency goals
- Pet and wedding insurance, when and why
- Insurance provider news
- High or low deductibles, the logic behind both
- I am motivated by…
- Attracting millennial talent to agencies
- Secret world of annuities
- An interview with someone older and deserving
- When to drop collision on your auto insurance
- Promo for business insurance client
- What (insert favorite show/movie) can teach you about insurance
- Comment on local news story
- Biggest misconception about insurance industry
- What “helping” means to me professionally
- Difference between “actual cash value” and “replacement cost”
- Publicly answer a client’s question (chances are someone else is wondering too)
- Why I love my community
- Small business marketing tips
- Common business insurance claims
- Advantages of agency over online insurance
- When is saving money NOT a value
- What is property cost evaluation
- Factors that affect health and life insurance coverage
- Testimonial for a vendor
- What you need to know about pet insurance and biting dogs
- Highlight benefits of local insurance trade organization
- Thank you blog to existing clients
- Weekly stories from the road
- A day in the life of an insurance agent
- My favorite hometown landmark
- Does my roommate need renter’s insurance too?
- Historic person I’d like to interview
- The importance of a proper greeting
- Local insurance risks (weather, crime, etc)
- Video tour of the office
- When is umbrella insurance necessary
- My favorite social media users
- Blog topics I’d like to read
Have ideas for blog topic you’d like to see? Fire away in the comments and IMHQ just might take a stab.























April 23, 2010 at 9:16 am
This is SO helpful! Thanks for sharing!
April 23, 2010 at 9:44 am
Glad I could help, look forward to seeing Encharter drop some more knowledge.
April 23, 2010 at 11:52 am
There are times when I think “what do I have to say today?” This will definitely help. Information we know and a way we can make it interesting. Thanks for this list.
May 14, 2010 at 1:13 pm
[...] You should do the same for your clients. Make sure you have an effective agency website, consider blogging and engage clients through social [...]
July 15, 2010 at 7:55 am
Hi Webmaster,
Greetings for the day!
Today I got your web-blog in search engine and read it; it is very nice and informative. Please keep it up.
Thanks,
Dub Johnston
August 3, 2010 at 9:23 am
Yes, thank you so much for sharing this list! I am an insurance agency blogger, but not an insurance expert. So it’s hard for me to know what to write about insurance.
August 27, 2010 at 8:49 am
Great article! (as always) I need to get to writing someday soon and now I have something to reference for ideas & focus. Thank you Nick!
November 14, 2010 at 3:57 pm
I really like your ideas to get the mind in tune with these topics.
December 9, 2010 at 5:52 pm
really like this blog to guide you on your research about insurance.
December 9, 2010 at 6:01 pm
great guide for insurance policy.
December 15, 2010 at 9:57 am
Great post. Thanks for giving us more ideas on insurance agency.
August 25, 2011 at 10:33 am
[...] If you need some inspiration to get started, here’s a list of blog ideas. http://www.insurancemarketinghq.com/2010/04/50-insurance-agency-blog-ideas/ [...]
October 20, 2011 at 5:00 pm
The fifty ideas gave me a lot to think about….and blog about. I also found a great
tool to offer clients and to get referrals …. http://www.401kgenerator.com/4970.html
January 20, 2012 at 7:36 pm
[...] [...]