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Earth Day is an underrated holiday. If you look at media headlines, Starbucks seems to be the most important 2010 Earth Day contributor with their promise of free coffee for those who bring travel mugs to participating stores on April 15th and 22nd. Ditching paper cups for a travel mug may seem trivial, but when combined with tidying a state park or neighborhood, planting a tree, donating money to a “Green” charity, buying from a local farmer, gardening, recycling, educating, or performing any other act inspired by a heightened eco-consciousness, even if just for one day, it’s better than nothing.
I love Earth Day because it provides the opportunity to teach my son a lesson about the importance of respecting the planet so it can be preserved for future generations. He won’t really listen, but I’ll feel better. Then we’ll pick up one of the native Aquidneck Island trees they give out for free at my town hall and plant it in my parent’s yard.
Insurance agents and brokers don’t plant things, but they do help people that plant things. Maybe you know a farmer that could use a little extra marketing that goes beyond the hand-painted sign crookedly propped in front of his fence. Not to say all farmers are lacking, but most are opportunistic and would be open to a promotional blog entry, video, Facebook shout-out or anything your insurance marketing mind can come up with.
Beyond farmers and farms, there are thousands of opportunities to pitch in listed on EarthDay.org/events, just by typing in your zip code. And if there’s nothing, you have until Thursday April 22nd to get something together, perhaps a tire and electronics recycling drive, community supported garden, ride bike to work day, free tomato with purchase of homeowners policy, fern for the office…
April 21, 2010 at 5:33 pm
Green events are a great way for marketers to engage their brands with a cause. Integrated marketing, with a focus on email and interactive efforts are also a great way to go green, while improving results.
For ideas on how to improve your integrated and green marketing efforts, check out http://priorityresults.com/blog/go-green-and-improve-results-with-integrated-marketing/.
April 22, 2010 at 10:31 am
[...] last post presented some ideas on how to properly honor Earth Day whether it’s the tried and true planting [...]