Follow the Four Ds to Maximize Email Productivity
Recently, my co-worker at Astonish Results, code-named “The Zenmaster” for his unflappability in leading the SEM department, shared a valuable acronym that returned some interesting results from Google’s image search.
The meaning relates to a critical component of office life in any industry…email.
DDDD stands for Delegate, Delete, Delay or Do. Whether plowing through a flooded inbox or one-offing as they come in, the four Ds force an immediate action, even if that action is not taking action until later.
Efficient inbox management skills are increasingly important in the insurance industry, as many agencies are just starting to dabble in email and online marketing. Very few people prefer slow service, so a quick reply “Do” can often mean the difference between a hot or cold lead.
Aside from the importance of an immediate “Do,” the four Ds are relevant because of the never-ending battle of being busy versus productive, a paradox discussed in depth by dozens of blogs and time management self-help sites. Furthermore, I love DDDD because it enhances the decisiveness in other areas of life and business.
Pontificators are already predicting the demise of email since Twitter, Skype, G-chat and Facebook IM are more efficient means of communication, but email is not going the way of the carrier pigeon quite yet.