Building a social media program from scratch, with no experience can be a daunting task. With all the networks, people and platforms, insurance agencies often struggle with where to start and how to proceed. Fortunately, one of the best ways to get up to speed quickly is to follow other prominent social media users from your industry, learn from them, and incorporate lessons into your own social web presence.
Below is an assemblage of 27 of my favorite insurance industry social media resources and people. If you’ve never read a blog, followed a twitter feed or created a Youtube video, here are 27 good places to start.
In no specific order of importance, here’s why social media is cool in the insurance industry:
- InsuranceCampus.org – a social network built specifically for insurance professionals
- State Farm’s Rube Goldberg inspired OK Go Music Video
- The NakedInsurance.net homepage
- Atlanta Agent and entrepreneur Chris Jordan’s Valentine’s bubble bath promoting auto insurance discounts for newlyweds
- Laura Toops’ incisively witty blog posts on Agent for Change.
- The Insurance Goddess exploits of @Carrie_AGins
- The eMarketing Minute series on Insurance Journal TV
- Purves Insurance “Flip Flop Fridays”
- Linda from @ReyInsurance Tweeting faster than most people can talk
- Insurance Networking News Blogger Joe McKendrick tackling the tech side of social media with sexy headlines
- The “Ernest Agent” comic series
- The “Insurance in Plain English” blog, even though it’s written by a Giants fan
- Provider Insurance’s Wellesley High school funny video contest
- The original “Insurance is Fun” Newsletter
- National Underwriter’s “Serving the Modern Consumer” video series
- Trying to keep up with Steve Anderson’s (@SteveTN) travels on FourSquare
- Rick Morgan and Peter Aartjik “On Point” podcast interviews
- Monday Funday Showdowns on the Astonish Results Facebook Page
- Sam Friedman’s “A View from the Press Box” blog
- Ara Tremblays technical and thought-provoking insurance technology articles that often delve into social media
- Melissa from MAIA showing how regional insurance associations can lead by example with social media
- Ryan Hanley’s “Insurance Defined” educational video series
- The personal and genuine tweets of MA agent @alyssondelpaggio
- Insurance Marketing HQ’s “Changing Faces of the Industry” (Shameless plug)
- Risk Management Monitor’s multimedia rich blog
- The MAInsuranceJuice by the girls of Berry Insurance
- The Insurance Blog Directory
Lastly, to take the marketing lesson a bit further, this post falls into a category which can be classified as Linkbait. Linkbait is not a bad thing, unless it is done disingenuously or coercively, but it’s useful for growing the presence of your blog.
For a definition of linkbait, we turn to web1marketing.com:
Link bait (or linkbait) refers to anything on a website that encourages links from other websites. It can include content, online tools, downloads, or anything else that another site owner might find compelling enough to link to. Link bait is important because most search engines use backlinks as a major factor in determining ranking.
Many thanks to everyone who’s helped grow the insurance industry’s social web presence. Obviously this list is not complete, so if you know another person or site that is helping to make social media cool in the insurance industry, please leave it in the comments section. Self-promotional plugs are not just OK, they are STRONGLY encouraged.