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Changing Faces of the Industry: Encharter Insurance – Amherst, MA

August 10, 2010 by admin

Recently, the Insurance Marketing HQ team had the opportunity to visit the energetic and inspired team from Encharter Insurance’s Amherst office known locally as Blair, Cutting & Smith Insurance. Situated in the heart of the UMASS-Amherst community, the agency has a rich history dating back to 1879.

Our visit happened to coincide with a “theme” day the agency had planned as a part of an office morale initiative that keeps employees happy and productive. To honor the 53rd anniversary of American Bandstand, Encharter’s staff donned attire ranging from poodle skirts and pink cardigans to floor length flower dresses with begonias in their hair.

As a special treat we spoke to two Encharter employees who are shining bright as “Changing Faces of the Insurance Industry,” one a social media engineer and the other, a savvy receptionist turned CSR.

Social Media Engineer – Heidi

Wielding an English degree out of college, Heidi has been instrumental in building an internship program for Encharter by leveraging relationships with UMASS-Amherst and creating an atmosphere of learning. She’s also responsible for helping to oversee the agency’s social media  with a full on multimedia and social networking program.

Customer Service Representative – Katie

Stephanie started as a receptionist at Encharter before earning her license and becoming a CSR. Since then, she’s won multiple awards within the agency as a top producer based on a point system set up by the management team.

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This entry was posted on August 10, 2010 at August 10, 2010 and is filed under Agency Culture, Astonish Results, Business Practices, Changing Faces of the Industry, Commercial, Email, Home, Insurance Agency Marketing, Insurance Marketing, Insurance Potpourri, Lead Generation, Leads, Niche marketing, Office Life, Sales, SEO, Social Media, Social Networking, Strategy, Trends. You can follow any responses to this entry through the RSS 2.0 feed.

3 Responses to “ Changing Faces of the Industry: Encharter Insurance – Amherst, MA ”

  1. Encharter Insurance
    August 10, 2010 at 2:01 pm

    Thanks for coming out, Nick, and featuring our agency! We look forward to continuing to work with you!!

  2. CT Insurance Blog » Encharter Insurance Featured in Video Series “Changing Faces of the Insurance Industry”
    August 10, 2010 at 4:36 pm

    [...] and how we help the local businesses around us succeed alongside of us. Also, take a look at the blog from social media extraordinaire, NBrown, who we can thank for his diligent efforts in helping us out; so, a special thanks and a shout-out [...]

  3. Astonish Results Tours Encharter Insurance in MA | Astonishing Agencies
    August 10, 2010 at 4:45 pm

    [...] and assorted wall décor inviting stares and positive vibes.. W […] Insurance Marketing HQChanging Faces of the Industry: Encharter Insurance – Amherst, MA August 10, 2010Recently, the Insurance Marketing HQ team had the opportunity to visit the energetic [...]

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