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There are currently no insurance based chats, but we are exploring a couple options and invite others to create twitter chats about insurance. For now the chats most beneficial to helping your insurance marketing efforts are:
1. #smchat: Exploring and driving the new social media paradigm. Be ready for a discussion that’s sometimes technical but always lively.
Wednesdays 1-2:30pm
2. #smmeasure: This chat is all about measuring your social media efforts. Others share how they see their ROI and analytics.
Thursdays 12pm
3. #blogchat: This chat is all about BLOGGING. Get tips from professionals on how to make your blog better, and connect with people who have similar issues.
Sundays 8-9pm
4. #wpchat: A chat all about WordPress. Everyone has been frustrated with it before, get some quick tips and ideas!
Fridays 2pm
*All chats times are EST. See the full list of twitter chats.
Along with participating in Twitter chats, you can use #hashtags in your everyday tweets when discussing insurance, local events, or anything for that matter, and create a Twitter search to monitor the #hashtags. Likewise, by using these #hashtags, people will be able to see your tweet when searching for the terms.
You can also search for terms to make connections with like-minded Twitter users, or maybe even reach out to a prospect who is having a negative, insurance-related experience (tactfully). Geographic locations also make good #hashtags because they identify people in your area that are involved with local events or business.
Lastly, some people use hashtags to inject humor into the conversation. For example, one may tweet something like, “Listening to Backstreet Boys station on @Pandora_Radio #dontjudge,” or “Seasoned hunter mauled by bear…in his back yard #irony.”
Using multiple #hashtags in one tweet happens (#car #insurance), but it’s NOT advisable to load every single post with a bevy of #s. It gives the appearance of someone not concerned with making connections but only appearing in searches, cluttering your posts while likely driving followers away. Some popular #hashtags for the industry with no specific chat time are:
• #insurance
• #risk
• #workerscomp (Every Wednesday follow and use this #hashtag along with @WorkCompEdge for discussion of workers compensation)
• #fraud
• #actuary
• #banking
• #liability
• #health (#insurance)
• #car (#insurance)
• #life (#insurance)
• #homeowners























August 24, 2010 at 10:04 pm
Thanks for the exhaustive list of twitter chats! I try and follow #blogchat, #smallbizchat & #TNI (for the rare occasion I get to go on vacation!). One thing I wanted to add was twitter events. I recently participated in a #carcare twitter party organized by AskPatty.com. There weren’t any auto insurance-related topics, but it was fun participating and got me thinking about maybe sponsoring a similar twitter event in the future!
August 24, 2010 at 11:11 pm
Thanks for the suggestions Jeannette, we’ll definitely be checking those chats, the #smallbizchat especially could provide helpful perspective for agencies.
Great suggestion with the events too. It may be awhile before the insurance industry inspires far-reaching social media content, but live-tweeting/blogging etc is an excellent way to extend the message of a keynote speaker, trade show venue or even an enlightening conversation over cocktails.
Nick