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After one full day of insurance trade show enlightenment at the Alliance 2010 Convention & Expo,

there’s plenty to feel good about. Billed as the largest P&C agent trade show in the west, the first day began with a spirited golf tournament on the beautiful JW Marriot Resort’s onsite 18-hole golf course. Hackers wrapped up the tournament around lunchtime and awards were handed out for longest drive, closest to the pin, best group score and most drinks before noon (kidding).
After a satisfying meal from the veggie and hamburger buffet complimenting the tournament, a brief respite and on to Social Networking 101, the photo below a snapshot from the Thursday afternoon class.
While attendance suffered slightly because of late check-ins, the golf tournament and other offerings a Palm Springs resort supplies on arrival day, we were grateful for the turnout and positive response. Despite a demure demeanor, the audience was engaged and active in question and conversation, with handshakes and well-framed questions following. Two of the memorable questions…Better to have on or offsite blog? Isn’t it a waste of time if I can only contribute to social media minimally?
The next big adventure came in the form of a Texas Hold ‘em Tournament featuring close to 100 card sharks and, perhaps the highlight, delectable ahi tuna tacos, coconut prawns and fudge brownies. The tournament winner collected a $1000 gift card, while the runners up were rewarded with a full poker chip set (3rd) and a weekend vacation of some sort (2nd). All received handsome, engraved medals signifying their eternal significance.
The other highlight came in the form of the sobering band, with two members closely resembling musician and fried chicken purveyor, Kenny Rogers (also referred to as Kenny Loggins by several attendees), and chain-smoking, whiskey swilling comedian Ron White. Judge for yourself below.
As I write this, roars of excitement beckon from the lobby bar below, but the Alliance holds a deeper meaning that needs to be unearthed. Tomorrow, the trade show floor, with all its vendor and carrier splendor is the environment of exploration.
Rousing before 12 p.m. may be tough for some, but not for the intrepid IMHQ. We’ll be there for the opening bell with on-the-spot coverage of what’s shaking in the largest P&C trade show the west has to offer.


























