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When looking for the definition of a modern hometown insurance agency, Bucci Insurance of Warwick Rhode Island has the look and feel. Situated in a well-groomed business park about 15 minutes from the Astonish Results office, the Insurance Marketing HQ team recently took a brief jaunt over to the offices for another Changing Faces of the Industry interview with their social media manager, Khiara.
Khiara is a senior at Bryant University in Smithfield, RI and has been interning at Bucci Insurance for over six months. Recruited from a Bryant college fair by Tony Bucci, the agency’s owner, she’s in charge of managing Facebook, Twitter, You Tube, and the aptly named RI Insurance Blog. As a lifelong Rhode Island native, Khiara keys in on local happenings and community events. She has made a point to incorporate a sense of the Ocean State’s unique identity into the RI Insurance Blog by featuring local businesses, promoting historic Rhode Island events and designing the iconic Newport Bridge into the blog header.
A bit of a renaissance woman, Khiara also coaches a high school gymnastics team, is an RA on her campus, and works at a local golf course. Each of the positions provides her with an opportunity to fine tune social skills and network with a diverse group of people, valued skills for her as an aspiring marketing maven. Most people are surprised to hear that she does social media for an insurance agency, which has actually helped drive some interest in Bucci as a progressive-minded agency.
We sat down with Khiara to discuss insurance agency life and professions in the most recent, “Changing Faces of the Industry.”
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September 24, 2010 at 8:04 am
[...] Check out my interview below and Astonish’s Insurance Marketing blog! [...]