A New Year’s Resolution for Your Insurance Agency

Every year at this time thoughts are swarming through the heads of many. What will be my New Year’s Resolution? And of everyone who vows to lose weight, quit a bad habit, relax more, and spend more time with friends, how many of them had made that exact same resolution just one year earlier? Probably most of them.

Having a New Year’s Resolution does not mean much if you are not going to keep it, or if it was the same one as last year. As an independent insurance agency have you come up with resolutions for the New Year? You might think, well of course, to obtain more leads, to sell more policies, and increase your premium. All great things to strive for in 2010, but where are you going to get the leads, to sell the policies, to increase your premium? It all boils down to having a blended marketing strategy.

As Astonish Results Co-Founders Adam DeGraide and Tim Sawyer travel the country and speak with agents they say the same thing. Many of the people that sit in on their presentations and speeches shake their heads in compliance. Knowing that coming up with such a strategy is a great idea, but will never act on implementing one.

If your agency makes one resolution to keep this year it should be to implement a blended strategy, and if you already have one working than continue on improving it! Implementing a strategy is the first step, now you must evaluate your efforts and focus on tweaking the weaker parts, and repeating the successful ones.

You can do it, you just have to believe: