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Seo isn't easy either.
“It’s supposed to be hard. If it wasn’t hard, everyone would do it. The hard… is what makes it great.”
Seo isn't easy either.
The internet didn’t exist yet when Jimmy Dugan, Tom Hank’s character in “A League of Their Own”, said the quote above but the meaning is easily transferable to today’s internet marketing efforts.
Running a successful internet marketing campaign is a challenge. I’ve often referred to internet marketing as a puzzle that needs to be pieced together. Only with each individual piece fitting together snuggly will you have a completed picture in the end. Search engine optimization (SEO) is an excellent starting point for any website. SEO can be defined as the process of increasing the visibility of a site within the search engines.
If it wasn’t hard, everyone would do it.
Not everyone has the time to devote to search engine optimization. However, having a web presence is becoming more and more vital to the growth of businesses and employing SEO techniques will help to set your organization apart from the competition.
Times are changing, marketing strategies are evolving, and more than ever your website will be a driving force behind your business’s profitability. The internet is now so readily available that you will lose out by not having a web presence. Take that a step further – you will lose out if you’re on the web and people still can’t find you. Implementing even a simple SEO approach on your website will be beneficial.
Recently I was doing some product research and wanted to find a specific company online. They had an advantage, or so I thought, because I had their name, address and phone number already. That should’ve been a done deal for them. I searched for their name in Google – unfortunately that yielded no results for them. I then searched for their name along with the town they are located – still nothing. I finally found their website by plugging in their company name and full address. This attempt was only fruitful because their address was mentioned on one page of the site. Their company name was virtually undetectable save their logo on the homepage. So, unless someone had this company’s complete book of information, their site would not show up in the search engines. I’d like to say this is an extreme case, but it is all too common. If people who want to find you can’t, how do you expect people who don’t know you exist to find you?
By not participating in an SEO campaign, you could be harming your business’s chances for growth. If you can’t put in the time yourself, outsource – it’s worth it. At Astonish Results we help hundreds of clients who admit that they either don’t have the time or knowledge to develop a successful internet marketing campaign. We do the hard work for them on the web, so they can do their own hard work in the insurance industry.
The hard…is what makes it great.
Now, let’s say you do have a decent website. You’ve written unique content for your pages, you’ve focused on specific keywords, and now searchers (ideally customers) can find you. Talk about a competitive advantage! The act of optimizing your website for the search engines will allow you and your company to be found online, and ultimately that will allow your sales potential to expand.
It’s not easy, but you need to set your company apart through a blend of optimized marketing efforts. Be proactive. Visit the websites of your competitors, similar organizations and related blogs to see how they are presenting themselves. Then set yourself apart. Focus on an area that others may not be, or put a fresh spin on an old topic. Sure, that’s easier said than done in most situations, but that’s the point. If it were easy, everyone would do it. By exerting the effort to implement SEO, either yourself or through an outsourced marketing agency, you will eventually reap the rewards – your website will produce top search results!
So, if you’re not already working on it – get out there and starting implementing an SEO strategy on your site! The blood, sweat, and tears will pay off in the end.
June 7, 2011 at 8:20 am
[...] White Hat SEO takes a great deal of work and creativity – it is definitely a challenge – but the hard is what makes it great. By taking the time to invest the proper, and approved, SEO strategies in your online campaigns, [...]
August 29, 2011 at 12:14 pm
[...] SEO is Hard Work. Search engine optimization requires a great deal of time and effort – it is not a quick and easy fix for your online strategy. SEO is a continual process – the more juice you feed your site, the more powerful it will become. You cannot simply throw some keywords on your site, cross your fingers and hope for the best. You need to keep your website optimized and engage in ongoing strategies such as link building, social media, etc. The beautiful thing about the fear associated with SEO is that not everyone is doing it. So, if you take part then you will likely have an advantage over your competition – in this case, the hard is what makes it great. [...]