Copyright © 2012 Insurance Marketing HQ. All Rights Reserved. Snowblind by Themes by bavotasan.com. Powered by WordPress.
Google Blimp Ads
Google has been the leader in search marketing for some time now. Since their introduction of the Adwords platform more than ten years ago, they’ve helped countless business owners market online through text, banner, and video ads. More recently, with the addition of services such as Google Places, and Google Boost, the search giant has been helping to meet the needs of all businesses, both large and small.
Today, however, Google announced yet another service, which they’ve unashamedly referred to as “the next generation of advertising.” Google Blimp Ads.
“Imagine this: a baseball stadium, packed with thousands of fans. A home run flies through the air, and as the crowd looks up, they see your ad, bigger than ever, hand-painted on the side of a majestic blimp. Blimp Ads can make this a reality.”
Taken from the Google Adwords Blog, the statement above sums up the approach of this innovative new service. Google announced that they’ve been privately testing Blimp Ads over the past few months, with results that were “better than expected.”
Although the proposed cost is not yet known, Blimp Ads could greatly improve your agency’s marketing efforts, by soaring your business name over the heads of sports fans, soccer moms, and beach-goers alike. These floating billboards are clearly the next step for business owners ready to get serious with their advertisement efforts.
Invisible White Space Links
Google wasn’t the only one to announce a new service today, however. Marketing guru, Seth Godin, also introduced an interesting new platform: Invisible White Space Links.
Godin made the announcement earlier today, stating that users are “tired of being overwhelmed by ads and by pages that are stuffed to the gills with ads.” Proposing this new form of invisible advertisement, Godin suggests that the the invisible links could “double or triple the ad inventory” of your company’s website.
The powerful opportunities put forth by these new invisible advertisements are endless. Imagine having the express ability to subliminally market to proposed customers, who after leaving the page, have no idea that you even exist!
Godin released some information regarding first round funding for his new venture, which would be $11 million to start. “The biggest challenge”, he says, “is that the service only runs one day a year.”
So, What’s Next?
On the heals of such great innovation, one wonders what could be next. Advertisers have long dreamt of interesting new ways to market their content; blimps and invisible text links are by far the most creative yet. However, looking to the near future of the near future, there’s already been talk by excited marketers of a combination of the two: Invisible Blimp Ads.
