Copyright © 2012 Insurance Marketing HQ. All Rights Reserved. Snowblind by Themes by bavotasan.com. Powered by WordPress.
You’ve picked your keywords. These are keywords that match what you sell and people are actually using them in their searches. But what do you do with them? How do you deploy these good keywords so they help drive relevant traffic to your site?
Well, to start, you want to write good content that uses your keywords throughout. The trick here is not to overuse your keywords and look spammy. Google is really working to cut the spammy pages from their results. Try spreading your words out in the content. Start with having the keyword you’re focusing on in the first sentence of the page. Hopefully you have enough good content that your keywords can be mentioned a couple of times in the body without looking like spam. Finally, it is good practice to close with the chosen keyword in the last sentence of the page. I like to add it in to the call to action whenever possible.
In addition to placing them throughout the content, you should add the keywords to the on page title. This lets the search engines and potential clients know what the page is about. Also, emphasizing or bolding your particular keywords tells your potential customers and the search engines that these are important and your page has what they want. “Hello! Look over here. This is the keyword you’re looking for.”
Of course the most important place for your keywords is in the title tag. The title tag labels your page in the browser, this appears at the very top of your browser window, and is what shows up as the title for your page in the search results. So it is important to write good title tags for both the search engines and the people searching for your specific keywords. A bad title tag can be just as bad as not having one at all.
You now know that it is important not only to have good keywords, but to strategically place them throughout the pages of your site. Your keywords will appear important enough to the search engines to rank your site and relevant enough to potential clients who see these results and will click on your page. But alas, keywords are only one part of the picture. To move your site to the top of the results you still need more. But enough of my blibber blabbering…until next time…have an Astonishing day!
May 10, 2011 at 10:16 am
[...] all the content and title tags have been optimized with good keywords you are done. Right? Not so fast. If you have images on your page you have another opportunity for [...]
May 26, 2011 at 12:40 pm
[...] you read my previous post You’ve picked your keywords..now what? you would know that the most important place for your keywords is in the title tag. The title tag [...]