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If you read my previous post You’ve picked your keywords..now what? you would know that the most important place for your keywords is in the title tag. The title tag is usually the first part of your site people will see. It represents your site in the search engine results and its text becomes the link back to your site on the results page. So, how do we go about building a good title tag? Let’s take a look.
First you want to review your good keywords and choose the top and secondary keywords for each page. Because the search engines give more weight to the words at the beginning of the title tag, your top keyword for the page should go first; followed by the lesser keywords. If you have a strong brand or are trying to rank for your brand name you would want to build your title tag like this: Brand | Top Keyword and Secondary Keyword. Your brand name will be the strongest part of the title tag. Alternately, if you are focusing on a product you would want to set it up with the main product keyword first: Top Keyword and Secondary Keyword | Name.
Ideally you would like to keep the title tag short enough so that it shows completely in the search engine results page. This usually means around 75 characters or less. Again this would be the ideal length. It is not a hard and fast rule. And don’t clutter it up with useless words like homepage or page 1.
In addition to putting your top keyword first it needs to be relevant to the page. When Google crawls your page it likes to see that the keywords in the title tags are relevant to the content. If not, pages with more relevance for that term will rank above your site. Also, the point is to drive traffic that will convert for you. If you are not providing what the title tag implies your visitors will bounce off of your site without filling out any forms.
The title tag isn’t just for your brand website. If you are blogging, and you should be, most blogging platforms allow you to adjust your title tags. Optimize your blog title tags and give your brand another chance to appear in the search engine results. Hey, there’s nothing wrong with both your blog and your main site ranking for the same terms.
