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It’s no secret the influence social media has had on Americans especially those in younger generations. What once started out as an application for people to meet and interact online has now become a super highway of sharing personal and public information. With this data, businesses and search engines are able to follow trends and tendencies among users and see what types of topics and products are popular and, more importantly, unpopular.
Photo Credit: TogAgentMobile.com
In recent years social media use has exploded at exponential and alarming rates. Now, not only do younger people use these platforms, but adults do as well. While Facebook and Twitter have over 700 and 200 million users respectively, it’s impossible to deny the influence they have had on society and culture. It’s especially been helpful for businesses. When information about the product is supplied and repeated, more traffic is brought to the company. With Google’s new social media platform Google Plus gaining in popularity, businesses are obviously at a disadvantage if they are not spreading their brand via social media.
Although most users access their social media accounts on computers, a new trend is beginning to emerge in how consumers gather and spread information: Smartphones. Ever since the release of Apple’s iPhone in 2007, mobile companies have been churning out phones with World Wide Web capabilities at rates that seemed impossible five years ago. Smartphones are so popular that, according to a recent study, of the people that own cell phones, 42% have a Smartphone. That’s closing in on 50%, and it’s only going to increase. Eventually, the inevitability of technology will cause every phone to be a smartphone.
So what does this mean for social media marketing? How does the increasing usage of Smartphones affect your agency and the way we use social media?
Because so many Americans have smart phones, information is being gathered and shared at the highest rate the world has seen. Social media marketing, and marketing in general, is in over its head with the ability consumers now have to see everything that is going on in the world wherever they may be. Consumers use Smartphones for surfing the internet as well as accessing their social media accounts. Individuals are notified of any happenings and updates on social networking sites through their cell phones in real-time. The consistent connection to social sites means agencies can remind and update followers about their capabilities, offerings, importance and much more. Additionally, advertisements are always in view of the user as well. Simply put, your agency has the opportunity to be sending messages and information to your followers wherever they are at all times, so why not take advantage?
Smartphones are overwhelmingly changing the landscape of business and marketing. Because information is now available anywhere, it’s up to you and your agency to implement a social media strategy that will provide constant updates for your followers with smartphone access.
With social networking applications teaming with Smartphones, spreading your brand has never been easier.
March 20, 2012 at 11:04 am
Great piece on mobile, but how does it relate to insurance marketing?
March 28, 2012 at 8:20 am
Devon,
Thanks for the comment! As an insurance marketing team we provide internet marketing, social media, and digital marketing strategies for our clients, which are all local insurance agencies.
Thanks!
Alicia
Social Media Manager
Astonish Results