Anyone Can Blog!

If you ever had the thought that you cannot blog, trust me, it’s not true. In my own experiences, I have found out that anyone can be a successful blogger to contribute to your agency’s insurance marketing efforts.

When I was first approached with the idea of blogging, I was a little skeptical to say the least. I didn’t think I would have the right writing style for it, and I honestly didn’t think that I would enjoy it. I soon found out that I couldn’t have been further from the truth.

I am very analytical. In middle and high school, I was on the math team. No joke, there were weekly meetings, even competitions. So how is someone so number-centric able to write, and do it well? I’ll tell you!

Have the Right Attitude

Your attitude toward something is almost always a deciding factor in your success. If you come into something with the idea that you will fail, you have no doubt already sealed your fate.

Always step into new experiences with a positive attitude. Know that there aren’t any downsides to trying something new. At best, you have discovered a skill you never knew you had. At worst, you gave something a good, honest try. You will also learn something in the process. If those are the only outcomes, there is no reason to not try writing a blog post or two!

Pick a Good Topic

Once you have a positive attitude, it is time to pick a topic to write about! This is probably a longer and more frustrating process than the writing itself, honestly. After all, when you are researching, there’s a whole internet of possible topics! How on earth are you expected to pick just one?

When you are searching for a potential blog topic, try not to get too bogged down with ideas. Keep it simple, and keep the following in mind:

Pick a topic that is relevant and interesting to your audience. Ask yourself this: what are people coming to your blog to read about? Make sure your topic answers this question.

Pick a topic you like. If you don’t like the topic you write about, no one will enjoy reading it. Picture for a moment being a high school English teacher. It would take all the patience in the world to get through a stack of thrown-together and last minute essays on Friedrich Nietzsche and nihilism written by 16 year olds. Can you even imagine the torture?

This is something that you must avoid putting your readers through at all costs. If you write about something you like and are passionate about, you don’t run the risk of your reader’s eyes glazing over.

To really avoid putting your readers to sleep, make sure to read your blog over after it is written. Make sure that you can read it fluidly, and fix any awkward wordings that are hard to avoid when writing. This is a very important step in writing, because sometimes what sounds good in your head when you write needs a better logical flow once is it actually on paper.

Show It Off!

After you have written and revised, take pride in what you have done! You are now a blogger! Show your new creation to friends and co-workers. Nothing will motivate you to cultivate a new skill like praise.

Then it is finally time to post your work! Putting your writing on the internet may seem strange or scary at first, but be assured that it will become old hat after a while.

And remember, with a plan of action, a positive attitude, and some practice, anyone can be a blogger!