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Of course you are part of the social media world- you know how important it is! So you comment, post and interact with others and their positive comments, posts, re-tweets, and “likes” always make your day at work worth it! Now think for a second- what would you do if suddenly your audience was gone? Suddenly, there is no one following you and no one is interested in what you have to say. There is no doubt that would be devastating!
If you do not take the time to interact with your clients, this will happen! It’s time to embrace your followers. These are the people who are hearing you out. They are there for encouragement and support and they deserve to be recognized. Whether you are on Facebook, Twitter or LinkedIn, there are so many ways to show your appreciation. Here a few ideas from to get you started—think of it as a quick social network training tutorial!
On Facebook:
-Send an inbox to a client you haven’t heard from in a while
-Comment on a client’s victory or “like” it
-Give your opinion when a client asks for one via status
-Share a funny Youtube video and watch everyone’s reactions
-Share a link to someone you know will appreciate it. Put it on their wall!
-Start a poke war with a good friend! (Hey- it’s there. Let’s use it folks)
On Twitter:
-Send a personal “thank you” in a direct message
-RT a follower’s post that you found funny or interesting
-Start a random conversation with a @follower you haven’t heard from in a while
-Ask a question to generate conversation- serious or silly. Example: “Who watched last night’s episode of Family Guy??”
-Ask your followers for advice. Example: “What book should I read next?”
On LinkedIn:
-Send an inbox over to a new connection saying hello
-Work with one of your connections? Give them a great recommendation for their page
-Refer a friend to one of your connections
-Like/Comment on an update in your feed that speaks to you
It’s clear that there are many ways to show your appreciation to your social sphere. Now, do it! They do not call it SOCIAL MEDIA for nothing! Your audience will appreciate your gestures and will be sure to reciprocate. And this, ladies and gentlemen, is how you grow in the world of marketing. You may not see results over night, but the more involved you are with your audience, the more people will respect you and your business. Ready, set, grow!
