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The way we read text on a computer and the way we hear a sentence calculates differently in our brains. For example if you read a joke, the meaning may go over your head, but if you hear the same joke out loud, it can be tremendously funny based on the tone of the person’s voice. In this virtual age of internet marketing, as people rely more on technology rather than human interactions, our words may be getting lost in translation due to one key factor: voice.
According to The Angel Voice blog, the concept of voice has gotten lost in recent years with the internet and smart-phones taking us away from actually communicating with each other. Most of the time, people would prefer sending a text to another person or posting a comment on their Facebook wall instead of having a one on one talk with a person, whether physically or on the phone.
However, although technology has given us the easy way out, what ends up truly disappearing in a conversation are the nuances that come across through the spoken word as opposed to the typed word. The typed word is open to interpretation, but the nuances of how someone speaks those same words are well defined.
As far as social networks go, they are designed to help us keep in contact with friends, family, and business colleagues. We “see” their words everyday and interpret them personally in correspondence to how we want to comprehend them, but we don’t get to “hear” their voice to grasp the real meaning. But now that has all changed. Two new services from Voice.com allow you to post voice comments to Facebook and Twitter, called Voice for Facebook and Voice for Twitter.
Registering for these applications allows you to call a phone number, record audio, and have that audio posted to your Facebook wall or Twitter feed. To start using this tool, you must input your cell phone number and sync this number with your Facebook or Twitter account. You’ll be given a phone number to call. When you call the number, the application recognizes your caller ID and posts your audio comment to your social media outlets.
With voice enabling social media, you will now be able to hear how your friends feel about a particular topic versus someone trying to get their point across with multiple exclamation points. However, no matter what means you use to share your messages with the world, it is important to remember that internet marketing is constantly changing. As rapid as these alterations may seem, you can make the positive evolution necessary to increase your community following by relating to them with your own unique voice!
