Personalize Your Business through Social Media

I know what you’re thinking – “how can an employee of the month contest help my social media efforts?” Too often we overlook the little things in the larger scheme of our internet marketing strategies. Social media is a key tool in personalizing your agency and business efforts. There are many different ways you can achieve such personalization, and your employees are integral to the process.

Agencies often focus so much on their brand in social media that they forget about the actual social aspect. Clients and potential customers can have a hard time putting real faces to your business name. Holding internal contests, like an Employee of the Month program, can help to meet that goal of showing the consumer your agency is full of real people, just like them. Speaking as the recent winner of the Astonish Results Employee of the Month vote, I can tell you first hand that this actually works. The point of social media is to get social with your audience and your clientele. Check out what happened when Astonish announced the Employee of the Month:

Both our employees and our clients were engaged in the posting. We also shared it on Twitter:

After we sent out this Tweet, my professional twitter account (noted in the Tweet) received a plethora of additional followers from our insurance agency partners.

Sharing this type of information is not only fun for your social media manager (or you) to do, but it also meets the goal of personalizing your business to employees and consumers alike. Culture is everything – your employees need to feel it and your customers need to feel it. Not only are you rewarding your employees with such a contest, but you’re also giving your customers a glimpse inside your company and its office culture. You’d be surprised how seemingly little things such as this boost consumer confidence in your brand and your business.

What are you doing within your agency that could work to personalize your social media? Do you hold similar internal contests? Share your feedback with me on Twitter, @Astonish_Shawna.