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Use proper keyword portions & avoid keyword stuffing.
Writing content for the web is much like cooking – you have to use the right balance of ingredients in order to get the desired result. When it comes to search engine optimization, you need to find the right keywords and then use them appropriately throughout your content. There is a definite skill involved with finding the right measurement of keywords in your web content – if you use too few you won’t be recognized but if you use too many to the point of saturation your content can be perceived as spammy. Utilizing the proper portions is key.
SEO Recipe
Ingredients:
Strong Keywords
Keyword Links
Content
Directions:
- Add a keyword to the title tag.
- Incorporate a keyword in the meta description.
- Place a keyword inside the H1 tag – don’t forget to close the brackets.
- Sprinkle a sampling of keywords throughout the content of the page, be sure not to overdo it.
- Allow site to bake for several months. It takes time for the search engines to crawl and index a website, so don’t expect to see your rankings jump immediately. Like dough, it will rise in time.
Much like testing out new recipes and tweaking old favorites, there is no singular technique to creating the perfect SEO strategy. The search engines alter their algorithms on a regular basis, so it’s important to be willing to experiment with various methods. Now, while it’s important to try new practices there are definitely some aspects of search engine optimization that are go-to’s. It’s vitally important to determine a set of keywords and incorporate them naturally into your content. This is where things can start to get tricky – it is so important that you use your keywords appropriately. Think of keywords as an ingredient, if you use too much the whole recipe will be thrown off.
While we cannot say for sure exactly how many keywords should be used on each page of your site, it has been determined that overloading a website with keywords is a bad practice. Keyword stuffing has been identified as an unethical misuse of the web and it can even get your site penalized. Keyword stuffing can be defined as the act of over-filling your website’s pages with keywords by creating lists or paragraphs of terms or unnecessarily repeating terms throughout the content. The search engines want to promote a positive and useful user experience, keyword stuffing detracts from that.
Keyword overkill can also result from hidden text – for example: hiding terms by putting them in a white font on a white background, including text behind an image, or setting the font size to 0. Just because the standard user cannot see the hidden text doesn’t mean the search engines can’t. When the search engines find hidden text, they are likely to deem the website as untrustworthy because it is offering a different experience to users than the search engines. Such a discovery can mean reductions for your website’s rankings.
There are many facets that must be incorporated into your online marketing strategy, but a major key to remember is keeping a balance. Any reasonable talented chef understands that you need to use a properly portioned mix of ingredients – the same is true for search engine optimization.
