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Feedback from your customers can be one of the most valuable tools in your internet marketing strategy. By way of the “old school testimonial,” the local SEO review takes it to the next level. At this point, your agency has probably gathered a plethora of testimonials from your customers. You should have even put them on your website. Now ask yourself – how can I make testimonials have an even bigger impact for my agency? The answer is simple; ask your customers for local SEO reviews!
What is a local SEO review? Basically, it is a testimonial that a customer leaves on your local search listings – i.e. Google local, Yahoo maps, etc. It’s important to get authentic reviews on your local listings – this will not only boost consumer confidence in your agency, but it can also push you higher in the local SEO listing results. If your agency’s local listing is not only well optimized, but also has 10 5-star reviews, you’re going to rank higher in the local results than an agency with no reviews.
So how do you get local reviews? Just ask! It really is as simple as that. In the same way that you ask customers for testimonials, you can ask them to leave reviews on your local listings. You can send your customers a link to your local listing, whether it is Google or Yahoo, and ask them to leave their testimonial there.
Here are some examples on how to ask:
- “I’m glad you’re happy with your new auto insurance quote. Would you mind leaving your feedback in a review on our local listing? Here is the link.” Or “You can find it here.”
- “Thank you for your testimonial. Would you mind leaving this as a review on our local listing too? Here is the link.”
- “It was our pleasure getting this claim worked out for you so quickly. Would you mind leaving a review of our service on our local listing? You can find it here.”
Do you have reviews on your local listings yet? Get started as soon as possible – start asking your customers for their feedback today. Have any creative ideas on how to ask your customers to leave authentic reviews to your local listings? Shout them out on Twitter, @Astonish_Shawna. Just remember – all you have to do is ASK; if you do that, then you’re headed in the right direction!
April 10, 2012 at 10:06 am
I always find it amusing how the entire SEO community hangs on every word Matt Cutts writes and tries to read into what he says. His pen may be one of the mightiest swords around!
- Rach