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Okay- so you have been blogging for months now and you still don’t seem to have many readers. What gives? There are a number of reasons why your blog may not be doing very well. Sometimes it takes time to gain a good audience and you need to be patient. But many times, you could actually be the problem. But have no fear! I am here to help with you with your insurance marketing strategies and find the core issue.
Here are 10 blogging mistakes you may not know you are making:
#1: Boring content. This is the number one killer in the world of blogging. Boring and dry content will never get you readers. Don’t be afraid to incorporate some humor in your posts, or even pop culture. Write about things that people WANT to read. Tips & advice are always good go-to topics as well.
#2: Too personal. Your business blog is not a place for you to vent about the fight you and your spouse had last night. This is a place to build relationships with clients! And please, stop blogging about your dog.
#3: Poor grammar. There is nothing worse than looking like a 7-year old wrote your blog. Always go through and make sure all your words are spelled correctly- spell check doesn’t always catch mistakes!
#4: Title lacks creativity. If your title is boring, why would anyone want to click your link? This is your chance to grab your readers’ attention- so don’t mess it up!
#5: Not replying to comments. If your readers comment, it’s time to be social. You can’t just hide behind your blogs…come out and play. Engage with your readers and you will be rewarded with followers.
#6: Repetition. If you have recently blogged about car tips, then lay off the car tips for a week or so. If you do not switch up your content, readers will get bored.
#7: No SEO efforts. There is a fine line between too much and too little. Of course you do not want to seem spammy, so it is best to link only a few keywords (2-3 at the most). But not linking at all is sure to hurt your blog efforts.
#8: Not blogging enough. Not blogging enough is a sure way to lose followers. People will become disinterested in your once a month post.
#9: Blogging too much. Ha! See that? Blogging too much is also an issue. You need to find a happy-medium. Blogging 5 times a day is only going to look like spam. Three times a week should be fine…once a day at the most.
#10: All about you. If you constantly blog about your business and how great your business is, people are going to stop reading. You must blog for your readers, and incorporate your company in subtly. So keep it interesting!
Blogging should be fun for you and fun for your audience to read. If you do not keep content fresh and interesting, your audience is never going to grow. I promise, if you take in these blogging mistakes and re-evaluated your efforts, you will be sure to see an improvement. Just don’t give up! Now go forth and blog your little hearts out (but don’t overdo it!)
April 10, 2012 at 8:11 am
Aw, this was a really nice post. Taking a few minutes and actual effort to generate a top notch article… but what can I say… I procrastinate a whole lot and don’t seem to get anything done.
April 10, 2012 at 8:15 am
I am glad you enjoyed it! Procrastination is definitely tough to overcome, but I have faith in ya
Good luck!
-Bianca