Insurance Marketing HQ

Get your staff involved in your Internet Marketing Strategy and catapult your agency into superstardom!

Posted on Sep 28, 2011


There are many facets to a company, and everyone plays an important role in helping build the client base.  However, having each team come together for a common cause, especially through social networking, you can greatly help your internet marketing strategy!


To attract more business and secure greater exposure, you can empower your staff with the inside scoop on what’s happening with the company’s social media, why it’s important, and how it benefits customers.  According to the blog SpinSucks, this can ultimately be a powerful way to engage your employees and elevate them into brand ambassadors for your company.  Some tips to do so include:


  1. Communicate. Host town hall style meetings where employees hear from management about new initiatives, priorities, and the strategy behind them. Always allow employees to ask questions.
  2. Host a social media 101 class. Review your social media presence with employees, share your goals, and encourage participation. For the newbies, show them how to like your Facebook page, follow and share your tweets, etc. For the advanced, work with them to showcase their professional contributions to the company through guest blogging or Twitter chats
  3. Treat employee bloggers like media. Have exciting company news? Why not give the story to the employees who have blogs before you pitch the traditional media! They’ll feel special scooping the trades, the info will reach a new audience, and you reinforce your staff’s investment in the company’s success!
  4. Encourage community involvement. Help staff get the company name out there by caring about what they care about. Sponsor an employee team for a charity walk-a-thon, and give them company t-shirts to wear!


It is important to remember that employees who feel valued and appreciated will want to talk about the wonderful place where they work.  By creating a positive culture, workers will become more engaged in the company and its goals.  So improve your internet marketing strategy by paying it forward to your foundation, your employees, and watch the results show in your customer base!

1 Comment

  1. I love it when individuals get together and share ideas.
    Great website, continue the good work!

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