Insurance Marketing HQ

Using Insurance Social Networking To Reach Your Audience In A Virtual World

Posted on Oct 11, 2011

Normally, when you think of customer service, you visualize a person talking with someone else in a face to face conversation. However, with so much social media and technology being used in the business, it has become increasingly difficult to recreate an in-person meeting between client and agent. Yet, this doesn’t mean all hope is lost.

In order to keep your customers invested in what you have to offer, you need to utilize different methods to add the human factor back into your services. According to the blog ErnestBarbaric, where marketers often go wrong on their social media sites is they create no conversations, no relationships, and no questions are being asked or answered.

One tactic you can use to make sure you are reaching your audience is by logging out of your account, opening a new window, and reading it the same way a new visitor would.  You don’t want it to lack personality or read as a self promotional site.  Instead, it should be inviting and relatable to your audience.

In addition, each network you have needs to have a clear reason as to what purpose it serves. Clarifying the purpose of any specific channel helps define strategic objectives, measurements, and tactics you may use. You should be educating, reaching out to new audiences, spreading your ideas, and providing customer service.

The most important method you should use to connect with your clients is by putting people first and the brand later. Rather than having your audience talk to an automated entity, put a face to your account and have them speak with a real person so they can identify with your services.

This component of insurance social networking is important to understand. It is hard for someone to have a conversation with your agency as a whole when they find you on the internet. However, having someone running and conversing with the clients one on one will benefit your business greatly and make your audience feel more comfortable. Listen, converse, and be human to create personal relationships with the people you care about most.

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