Insurance Marketing HQ

The 10 Blogging Commandments

Posted on Oct 12, 2011

By Bianca Scartabello

Many people live by a set of standards- and that is what makes a person who they are. Your blogs are the same way! Each and every post should follow a set of standards. This way, your posts will not only be credible and informative, but also give your company a voice. This is an important part of your insurance marketing efforts; you will be rewarded for great content!

I present to you, The 10 Blogging Commandments:

#1: Thou shall not plagiarize. The worst thing that any blogger can do is use someone else’s words. The purpose of your blog is to show readers the company’s voice. Using others’ work is a sure way to ruin your reputation.

#2: Thou shall keep posts positive. No one wants to feel sad after reading a blog post. Insurance may seem like a drag but it does not have to be! Yes, life insurance is a somber topic, but it’s simple to turn it into something positive: give health tips or even ways to zap stress.

#3: Thou shall keep content fresh. Re-using the same blogging topics over and over again? Spend an hour brainstorming topics that work for the season, or even current events. Stale content is sure to keep your readers from coming back for more.

#4: You shall edit all your work. There is nothing worse than reading a blog with grammatical errors and spelling mistakes. Very unprofessional!

#5: Thou shall not link profusely. Too many links in your post will not only look spammy, but it really IS spammy. Keep the links to a minimum (2-3).

#6: Thou shall bookmark every post. Your posts deserve to be read, and not just from your website! Bookmark your posts on sites such as Digg, StumbleUpon, Reddit, and Delicious.

#7: You shall accept all feedback. Receive a negative comment? Don’t start an internet war! Be sure to address the comment in a professional manner.

#8: Thou shall show love. Find other bloggers and comment! If you do not put yourself out there as a human being, people will not bother to give you feedback. It’s important to reciprocate.

#9: Thou shall respect a day of rest. No need to be excessive about blogging. Three times a week is usually a good place to be, once a day at most. Take weekends off!

#10: Thou shall not give false facts. All your information and posts should be backed by credible sources. Your words are powerful and your readers will take them seriously. Any false information that you post will be held against you!

If you follow these simple guidelines, your blogging efforts will take off, and pay off! Any questions or comments, please feel free to ask. We are always here to help- now go spread your words!

About the Author:

Bianca Scartabello is a Sr. Inbound Marketing Specialist at Astonish. Her long-time passion for writing and creativity has launched her into the world of digital marketing, with a focus on content curation. Alongside her love for cranking out content, Bianca enjoys baking, music, reading, fashion, comedy, and autumn.

Leave a Reply