Insurance Marketing HQ

Promote your Online Presence in the Offline World

Posted on Oct 26, 2011

Image source: demongraphics.co.uk

We all know how to promote our insurance social networking sites online. We place links in our email signatures and on our websites, but many of us are missing out on an entire outlet to share our links: the offline world!

Here are a few tips for promoting your social presence offline:

  • Signs. Hang window clings on your doors asking customers to check in on Foursquare, like you on Facebook, or follow you on Twitter. Do the same at desks and counters by setting up table tents.
  • Promotional materials. Display your social links on every piece of promotional material you distribute. This includes business cards, brochures, pamphlets, and print advertisements. Your website is already on all of these items, right? Your social links should be too!
  • Voicemail greetings. This may seem like a stretch, but it makes perfect sense. Think about it: someone is trying to reach you, but he can’t via phone. Social media is the next best thing, so instead of just taking a message, your voicemail can direct him to another outlet to contact you! This one particularly pleases customers, as you’re giving them multiple options to get in touch with your company.
  • Your vehicle. If you have a company car that already displays your company’s name and website, why not add your Facebook or Twitter link? These sites are easy for potential customers to access on-the-go via smart phones. They can like your page or follow you on Twitter as a way to “bookmark” you for later, something they’re not likely to do with a typical website.
  • Move offline events online. If your company is sponsoring an event or contest, take advantage of the opportunity to drive traffic to your social sites. For example, if you’re hosting a pumpkin carving contest, have each contestant upload a photo to your Facebook page. The photo with the most ‘likes’ wins!

There are an unlimited number of ways to promote your online presence in the offline world. Get creative! Think of all the touch points you have with your customers – phone conversations, events you host, promotional merchandise you hand out. When it comes to sharing your social media links, there is no such thing as an idea that is too crazy!

Do you have suggestions for other ways to promote your Facebook, Twitter, Foursquare, YouTube, LinkedIn, or other sites? Share with us!

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