Traffic is an interesting term. Many American’s may think of traffic in a negative way- no one likes being stuck in rush hour traffic! However, in the world of SEO, traffic is AWESOME- especially when it comes to your blogging efforts. You want your blog to be a high-traffic website. If it already is, that is proof that your insurance marketing strategies are working. If not, there are always ways to increase your traffic.
Here are a few tips from the experts:
#1: Title tag it. The title of your post is not only the first thing your readers will see, but also the search engines. So make it a good one! Keep it short, sweet and be sure to get your keyword in there! Yes, it can be difficult but it is not impossible.
#2: Be social. Wrote a blog post? Tweet about it! You can put it up on your Facebook wall or even post the link on Twitter or LinkedIn. The use of social media is a great way to get your friends, family and community involved in your blogging efforts.
#3: Make your posts shareable. Make sure you write posts that others will want to share. Posts that include current events and pop culture references are usually the most viewed. Lists are also a great way to grab people’s attention as well as “how-to” guides. These are the things that people want to read!
#4: Bookmark, bookmark, bookmark. As soon as you write a post, bookmark it. Then bookmark it again and again and again. Use bookmarking sites such as Digg, StumbleUpon, Reddit, Blink List, Delicious, and Jumptags. Believe us- these are not your only options! The more you bookmark a site, the more exposure it will get.
#5: Be a human. It’s important that you connect with your readers. Don’t just write blog post after blog post. It’s important that you ask your readers questions and try to engage conversation.
#6: SEO strategy. If you are not using keywords, it is time to start. Be sure to choose the best keywords, typically those with high search volume and low competition. Insert them into your blog post naturally to avoid sounding like spam.
#7: Comment to connect. It’s time to enter the realm of blogging. Finding other blog posts and commenting will not only show others that you are social, but will allow you to build back links. If you write something insightful, be sure to link to your own blog- readers will most likely click your link!
#8: Imagery. Adding images or some sort of creative flair to your posts are sure to grab your readers’ attention.
Your blog traffic may not increase overnight because everything takes time. However, with the right strategy you will begin to see results gradually. If not, it may be time to think about your actual blog posts. Believe it or not, blogging mistakes are actually common and you may not even realize that you are making them.
Hopefully these few tips have helped and if you have any questions or anything to add, feel free to do so!