Should My Agency Be Taking Advantage of Google+ Pages?
After months of anticipation and speculation, Google+ has finally unveiled its pages for brands. Ever since its launch in June, Google+ has been open only to individual users, but this all changed when Google announced the release of “Google+ Pages” on November 7. Now that Google+ is open to the public and to brands, more and more people are continuing to register with the social media platform. While the buzz surrounding Google+ has subsided in recent months, the advent of brand pages and making the platform open to everyone makes it an avenue that should be and will be enticing to businesses. However, the question remains: should your independent insurance agency begin taking advantage of Google’s brand pages? Let’s take a look.
With already tens of millions of users, it’s no secret that Google+ is certainly making its presence known on the web. Frankly, you may be wondering why not to put your agency on Google+. On the week ending November 12, 2011, Google+ received more than 6.8 million total US visits, a 5% increase compared to the week before. Despite the social media platform’s seemingly burgeoning popularity, a look at some statistics show that it still isn’t really close to competing with Facebook. According to BrightEdge, 61% of the top 100 brands in the US have Google+ pages, compared to 93% with Facebook pages. Ford Motor Company, one of the first brands to use Google+, only has a little over 27,000 fans, compared to having over 5 million on Facebook.
As a small agency, it may be best to keep concentrating your efforts on building communities within the two biggest social media platforms, Twitter and Facebook, first. While the brand pages are available, many believe that they are not as optimized as they could be, and interaction on Google+ is still significantly lower than that of Twitter and Facebook. Right now, making these two profiles the best they can be should be your number one priority for social media. Facebook and Twitter stretch further than any platform and this is a case of quality over quantity.
Beware of watering down your social media efforts, and concentrate in areas where you know you can succeed in building a community.