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Social Media isn’t just for Twitter and Facebook anymore. More people are utilizing Foursquare to let their friends and family know what they’re up to. This application is a location-based check-in system allows customers to boost your business’s status in the community.
“Foursquare unlocks your city and makes your world a more interesting place,” writes Carmine Gallo, author of ‘The Power of Foursquare’. He continues, “It informs, illuminates, and inspires. For small businesses, it can help attract, reward and engage customers in ways that were never possible.” Gallo’s book give seven tips that educate business owners how the application can help them.
- Connect your brand
- Harness new fans
- Engage your followers
- Create rewards
- Knock out the competition
- Incentivize your customers
- Never stop entertaining
With the November 15, 2011 revamp of Foursquare.com, your business has the opportunity to get noticed without a customer “check in”. Users who sign onto Foursquare via the web at certain times the website will suggest places they should visit. For instance, sign in at 11:30am and they will suggest great lunch spots near their office. The same will occur later in the day around dinnertime. Foursquare is committed to helping your business connect with your customers.
Compatible with other Social Media tools, when your customers “check-in” they are able to notify not only their friends who utilize Foursquare, but Facebook and Twitter. For every check-in, Foursquare users have the ability to “unlock” different achievements:
- Mayorships
- Reward points
- BadgesDeals
Foursquare helps your business connect with your customers in a new way. It also brings attention to your business and community. “Unlock” the possibilities.























