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If you invite a friend over for dinner, there is a certain set of unspoken social guidelines that must be followed. Everyone is expected to be on their best behavior, and actions occur without needing to be prompted. Mothers work very hard to teach their children the proper manners of having a guest, and what it means to treat the guest with courtesy and respect.
This is the same case when you invite people to come to your web site and read your blog! On the internet, a place of anonymity, sometimes manners can fall by the wayside. Because of this, people tend to notice when people and businesses act with class. Having good blogging manners can set your company apart, and differentiate you from other businesses!
Image via misscourey.com
When you have guests arriving, it is advisable to make sure your home is neat and tidy. In the same way, your web site’s layout is the first impression many people will have of your business. Make sure everything is in its place, and that there is no unnecessary clutter.
While entertaining your guests, you want to make sure the experience is enjoyable. You need to make sure that your blog posts are interesting, not just the same old content everyone is recycling, but something your guests will appreciate, preferably even something that they will not find anywhere else.
It is important that your guests feel that they are taking part in the conversation. While the main goal of your blog is to impart wisdom to your web site’s visitors, it is important that your guests are engaged. If you encourage your guests to comment on a post, or reach out to you on a social networking site, they are likely to feel like they have a relationship with the company.
As an added step, you must make sure to further any conversation your guest initiates. If a guest at dinner were ignored any time they commented on the conversation, they would likely be affronted. No matter if a comment is positive or negative; every comment deserves a response, even if it is simply “Thank you for your input.”
By using all these manners in your company’s blog, you will achieve the number one goal of entertaining a guest: the guest will leave with a positive experience. If this occurs, your blog is likely to receive more traffic, both from pleased guests that have come back, and more referrals!
