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Turning a blogging tutorial into a recipe is only appropriate for holiday season! With Thanksgiving and Christmas right around the corner, it is important to prepare for the upcoming festivities. However, don’t let it put a hold on your blogging efforts. Blogging at least once a week is so important when it comes to your insurance marketing efforts!
Ingredients:
1 search engine
2 cups of fresh content
1 cup of creativity
A sprinkling of humor
A dash of SEO
1 appealing image
1 catchy title
Directions:
#1: Research. To start, make sure you do your research. Use your choice search engine to generate ideas and make sure whatever you are reading is true. Your readers will take everything you say to be true, so do not let them down by offering false information.
#2: Choose a format. Formatting is everything in a blog post- which makes this is a necessary step in the recipe! Are you looking to give your readers tips? A bulleted or bolded list is a great way to do so (much like this one!) If you blogging about a current event or re-telling a news article, paragraph form is a better option.
#3: Start writing. This part of the recipe calls for your 2 cups of fresh content, 1 cup of creativity and a sprinkling of humor. Your blog post should be original and interesting. The internet is full of blogs and yours could easily get lost if it does not scream creativity! You want your readers to share your blog and keep coming back for more. A great recipe does both of those things; keep that in mind when you are writing. If you constantly blog about the same content, your blog will get stale. No one likes a stale baked good!
#4: Add in your keywords. After the bulk of your blog is written, you must add a dash of SEO. This means adding in your best keywords and linking to your website. Be careful though- any more than a dash could be SEO-overkill and will destroy the end result.
#5: Give your post a catchy title. The title can be compared to the first bite. This is the first part of your blog post that your readers will see, so luring them in is a must.
#6: Add your image. In order to make your final product appealing to the eye, and well, appetizing, you should add an image. This image should go hand-in-hand with the content in your post.
#7: Edit before you post. Your final product should not have any flaws, which makes editing a must. This is the finishing touch- the cherry to the ice cream! Once you feel that your final product is good to go- it is time to post!
The holidays are a great time to be blogging; there are so many great topics to write about. So once you are done baking that pumpkin pie, be sure to come back to this recipe, take notes, and write that perfect blog post!
