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In the wake of recent Google algorithm updates and other search trend changes, you may be asking yourself – how can I help my SEO strategy?
There are 3 things that you can easily do to help compliment a quality SEO strategy.
When asking how you can help, consider the following:
- Blogging: Quality Over Quantity – It’s more beneficial to your performance that you take the time to post one creative, unique, and keyword rich blog post a week than pump out a lower quality blog every day. The recent Google updates are looking for quality content that is both interesting and relevant to your readers. Google is measuring the quality of your content by how many people read your posts and how many people share your posts through social media.
- Alert the Presses - Press Releases are not only a great way to get your agency’s name out there, but they’re also a great way to pump out quality content. Posting press releases online gives you the opportunity to have a large number of news sources pick them up. Typically, you can also put a link back to your site in an online press release. Sites with high quality backlinks are given more authority in the search engines and can help boost your rankings.
- Get Local Listing Reviews – Getting reviews on your local listings (i.e. Google Places, Yahoo! Local, etc.) is another great way to both boost consumer confidence in your agency, but also gain more authority with the search engines.
It’s important to make sure that your SEO and content efforts are in line with the ever-changing guidelines of the major search engines and the Google updates especially. It is expected that such updates will continue on a monthly or bi-monthly basis. This is a good thing – these updates are done to ensure that spammy sites and content farms don’t beat you in the search rankings.
Have any additional ideas on how to help your SEO strategy? Tweet them to me @Astonish_Shawna.
