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I am sure that by now you have gathered how important it is to constantly enhance your blog posts. We constantly remind you that CONTENT IS KING, but how should you be writing your content? As a blogger, I have tested out a few different styles of writing, from paragraph form to bullets, to numbered lists. The results? I found that using numbered and bolded lists receive much more shares than any three-paragraph post.
Structuring your blog post as a list is your next challenge when it comes to your insurance marketing strategies. Here are a few reasons why lists are so great!
#1: Easy to plan. Planning out what you are going to say in a post is much easier when you have headings. First, number your points and then go back to fill in the details.
#2: Easy to scan. It is important that readers will be able to quickly scan over your content. It is also much easier for readers to go back when they go to reference a specific point. Your main points can get lost in a paragraph!
#3: Less intimidating. A bunch of paragraphs are much more intimidating than a simple list. Many readers may actually pass by your post if it seems to be cluttered and lengthy.
#4: Creates a structure. Having a structure to your post will benefit both parties; makes it easier for you to write and easier for your audience to read.
#5: Straight to the point. It is easy to stray while reading a paragraph. With a list, you will be getting right to the point without any useless filler content. Your readers will appreciate that.
#6: More shareable. If your readers enjoy your easy-to-read blog post, they are much more likely to share! It will also be much easier for your readers to say “Check out bullet #5!” then having to scroll around and search.
Once you start writing your posts as numbered lists, you will never go back to paragraphs! Not only is it a much easier way to produce content, but much easier on your readers eyes as well. Once you are done, don’t forget to edit your work. If you need some advice in the editing department, feel free to check out a few editing tips from one of our past posts!
