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Not known for having “hashtags” or “likes”, LinkedIn is quietly becoming the next best thing in Social Media. Today, more corporations and recruiters are utilizing LinkedIn to get positions filled, and potential candidates are taking notice. Launched in May, 2003, LinkedIn has become omnipresent in today’s business world.
www.linkedin.com
Building a quality network is the greatest value a company has in using LinkedIn. The easiest way to build your network is to work at it all the time. We’re not saying that you should spend all your time on the site, but make time every day for building connections. Also, including a link to your profile in your email signature lets your professional contacts know you’re “linked in.”
With the ability to search for second and third degree connections through your immediate network, don’t run right out to talk to these people. Ask those in your network if potential candidates would be a good fit for you and your company. Much like dating, use your “matchmakers” to get you an introduction, or at the very least introduce yourself to the candidate by mentioning your mutual contact.
Once you contact a potential candidate, connect with them. Not only will this build your network, but this will lead you to other candidates with the right qualifications for your company. Once you hire a candidate and you’re ready to move on to the next, don’t forget the connections you made during the hiring process.
LinkedIn is not a replacement for the way you currently recruit. It is, however, a way to do it better. At the end of the day, you will still have to make phone calls, interview candidates, and hire the best person for the job. With LinkedIn, the recruiting process becomes more efficient and more effective.
