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Using PR 2.0 to Market Your Small Business

December 9, 2011 by smulkeen

You can’t deny it anymore; marketing is not what it used to be. Using traditional tactics like placing print ads in newspapers won’t get you very far these days and certainly is not the most cost-effective way for small businesses to reach potential customers. Where are the majority of consumers looking for products and services? Online, of course! So, if you’re looking for insurance marketing ideas or strategies for any small business, the answer is only a click away.

Press releases have been a staple of marketing and PR for what seems like forever, but the strategies behind crafting press releases have evolved quite a bit. With the advent of PR 2.0, small businesses don’t have to wait until they win an award to send out a press release. Writing for the Web is a whole new ball game, which centers on creating engaging, informative and shareable content. For this reason, new-age press releases may look more like blogs in the sense that they can be about timely tips, a quirky characteristic of your small business or simply a “cutest pet” contest that your business is hosting on Facebook.

As your company begins to navigate the new terrain of PR 2.0, keep these things in mind when it comes to submitting press releases:

  • While the focus should be on making content engaging, be sure to answer the key questions who, what, where, when and why.
  • Get local by mentioning the city in which your company is located and other surrounding towns. This will help you reach your target audience.
  • Include a press release section on your company website so that you can archive copies of your press releases and also help them maintain their SEO value.
  • Promote your press releases via your social media accounts.

In order to keep up with the changes in marketing and public relations, small businesses must be flexible with their strategies. Even if you need a little help along the way with Facebook training or a rundown of new PR techniques, you will be successful as long as you stay open-minded!

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This entry was posted on December 9, 2011 at December 9, 2011 and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed.

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