Subscribe to RSS Feed

Is YouTube Part of your Social Media Strategy?

January 16, 2012 by sday

YouTube is a great addition to your insurance agency marketing strategy!

Mention YouTube, and some people picture cats playing the piano, or FedEx drivers throwing fragile electronics over fences. But YouTube is a gem for marketers in virtually all industries. The video sharing site turned six last year, and on its birthday we learned that YouTube is now the second most popular search engine behind Google. It’s larger than Facebook and Twitter, and averages three billion views per day.

These statistics prove that YouTube is overflowing with opportunity for insurance agency marketing. But how do you start? Here are some tips for turning your YouTube presence into dollars:

  • Build your profile. Just like on other social networking sites, YouTube encourages you to fill out a profile. Make sure you include links to your website, Facebook, and Twitter, and write a search-engine friendly description of your agency.
  • Post videos! This is the most obvious way to utilize YouTube, but be careful. People don’t want to watch commercials for your products. Instead, record videos that answer questions your viewers may have. For example, you could record a series of videos that explain different types of business insurance. Keep them short and sweet – try not to run longer than two or three minutes!
  • Use it as a community. YouTube allows you to like, favorite, share, and comment on videos easily. Network with people on YouTube just as you would on Facebook or Twitter! Comment on relevant videos and share videos that you find interesting.
  • Cross-promote. Don’t expect people to find your video just because it’s on your YouTube channel. When you record something, share it on your Facebook page, your Twitter profile, and everywhere else you can think of. Include the link to your YouTube channel on your business cards, website, and in your email signature. As long as you provide quality, informative content that isn’t overly promotional, people will watch!
  • Interact regularly. Yes, your video is there to stay once it’s uploaded; unlike on Facebook or Twitter, it won’t get “pushed down” the News Feed. But as we’ve said, YouTube isn’t just about uploading and watching videos. Remember to log on regularly to comment, like, and share!

YouTube is an excellent resource for insurance marketing. With the right mix of relevant uploads and interactions, you’ll be well on your way to building a great YouTube presence!

Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on DotNetKicks.com
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)

This entry was posted on January 16, 2012 at January 16, 2012 and is filed under Insurance Agency Marketing, Insurance Marketing, Social Media, Social Networking. You can follow any responses to this entry through the RSS 2.0 feed.

2 Responses to “ Is YouTube Part of your Social Media Strategy? ”

  2. Anonymous
    May 15, 2013 at 8:28 pm

    trabalhos manuais

Leave a Reply

RSS Sister Blog – Astonish Results News

  • Astonishing Employee Spotlight: Joe Johnson May 16, 2013
    As always, Astonish continues to grow, grow, grow! This week, we would like to take a moment to welcome Joe Johnson, our newest addition to the Astonish Family. Joe has come aboard as a Business Development Representative. He is responsible for generating and cultivating new opportunities, building relationships with industry professionals, and educating the […]
    ntomasso
  • Astonish Results Reviews Pinterest May 7, 2013
    This is part of a multi-part series about newer social media sites we are reviewing to help insurance agencies appeal to broader audiences online. It seems like every teenager, co-worker, mom and even grandmother is on Pinterest these days. As an insurance agency, you may wonder if there is any good reason or way for […]
    ntomasso
  • Astonishing Employee Spotlight: Jenna Miedzionoski May 1, 2013
    The Astonish Family just keeps on growing! This week, we would like to introduce one of our latest additions, Jenna Miedzionoski! Jenna has joined our Sales Team, as a Business Development Representative. Jenna attended the University of Massachusetts Dartmouth, graduating with a B.A. in Psychology. Before coming to Astonish, she rounded up a variety of [... […]
    ntomasso
  • Astonishing Employee Spotlight: Rob Washburn April 24, 2013
    This week, we have yet ANOTHER great addition to our ever-growing team at Astonish. Please give a big, warm welcome to Rob Washburn! Rob has taken on the role of Product Specialist, making sure to keep our clients happy. He will be answering client questions, training, editing websites, and the likes. Rob attended DeVry University […]
    ntomasso
  • Astonishing Employee Spotlight: Joe Bento April 17, 2013
      Astonish is very pleased to introduce you all to one of our latest and greatest additions to the team: Joe Bento! Joe has come to Astonish to take on the role of Product Specialist. He does it all when it comes to helping agencies, including website edits, page additions, VPC help, e-mail templates, campaigns […]
    ntomasso

RSS Brother Blog – Astonishing Agencies

  • eMarketing Minute with ISU-Armac: Handing over the Family Business May 15, 2013
    Tweet Are you an older generation agency owner who has recently passed the baton off to your children or a younger owner? This transition is happening now more than ever, which is why Adam DeGraide, CEO of Astonish, sat down to discuss how this can be a positive change for the social consumer. Ryan McEachron, […]
    NTomasso
  • Highpoint Insurance Highlights Wellness through YouTube Videos! May 7, 2013
    Tweet The agents at Highpoint Insurance are dedicated to the overall protection and well being of their customers. However, they take their passion and care a step further by implementing healthy lifestyle guidance and tips into videos. On their YouTube channel, they upload videos regularly, which are all focused on the amazing culture at the […]
    NTomasso
  • eMarketing Minute: How to Maximize Your Resources to Grow Your Agency May 1, 2013
    Tweet Last week, Tim Sawyer, President of Astonish, sat down with Kim Dickerson of Dickerson Insurance Agency to talk about how to leverage your resources to help grow your agency. Kim is a second generation agency owner and was ready and willing to learn all she could about growing the business. Powered by InsuranceJournal.tv Tim […]
    NTomasso
  • Barber Insurance Goes “Local Style”! April 24, 2013
    Tweet At Astonish, we believe that as a local insurance agency, it is important to connect with local partners in your area. The reason is to show your support and trust for the community as well as find other businesses who share your level of excellent customer service and dedication to customers. Barber Insurance has […]
    NTomasso
  • Learn about the Importance of Sales Culture and Your Agency’s Future on eMarketing Minute April 16, 2013
    Tweet In the most recent eMarketing Minute, Astonish CEO Adam DeGraide sat down with Bryon Pedevill of PTL Insurance and discussed how to serve the social consumer effectively. They specifically focused on the importance of a sales culture and investing in the agency’s future with training. Powered by InsuranceJournal.tv Adam started off by explaining that [ […]
    NTomasso

RSS Cousin Blog – Ganis Consulting

  • Remember E&O when Buying or Selling an Insurance Agency April 29, 2013
    The Insurance Journal had a great article about E&O when  buying and selling insurance agencies. The article points out that while the industry seemed to see a spike in mergers and acquisitions activity in 2012 due to some tax implications, many are projecting that 2013 will see some healthy buying and selling, too. While there [...]The post Remember E […]
    Stuart Ganis
  • Business Brokers Hopeful About Future of Business-For-Sale Marketplace April 26, 2013
    According to a recent study conducted by BizBuySell.com, the Internet’s largest online marketplace for buying and selling businesses, brokers said they are currently seeing an increase in the number of deals being completed, compared to the same time in 2012. Now that the presidential election and worries about the “fiscal cliff” are behind us, buyers [...]T […]
    Stuart Ganis
  • If you’re selling a preferred personal or commercial insurance agency it’s in very high demand April 22, 2013
    Many calls we take from  prospective buyers for Personal or Commercial Lines Insurance Agencies specifically request preferred carriers such as Mercury, Travelers, Safeco, Hartford and Allied.  Several other carriers are also requested depending on where you are in the country, but there are too many to list here. Whether you’re selling an insurance agency w […]
    Stuart Ganis
  • Property and Casualty Mergers Down in 2012 But Private Equity Still Favored Brokers: Conning March 28, 2013
    Amounting to just $4.7 billion in aggregate deal value, the 46 merger and acquisition transactions announced in the property/casualty insurance sector in 2012 were near record low levels, according to the latest annual M&A study from Conning. You can read the full article on Insurance Journal by clicking here.The post Property and Casualty Mergers Down i […]
    Stuart Ganis
  • When Selling an Independent Insurance Agency finding a buyer with similarities is key March 24, 2013
    We continue to see an overwhelming number of insurance agency buyers over sellers by a margin of 35 to 1. When selling an independent insurance agency, finding a buyer with similarities to your agency is key. Below are a few other tips for buyers and sellers. The obvious reason is the  fact that insurance agents are finding [...]The post When Selling an Inde […]
    Stuart Ganis

RSS Insurance Journal

  • Christie Unveils Buyout Offer to New Jersey Flood Victims May 17, 2013
    Some 350 homeowners in the central New Jersey towns of Sayreville and South River whose properties have flooded repeatedly will be eligible to sell their homes in the first phase of a new federally funded buyback program, New Jersey Gov. …The article Christie Unveils Buyout Offer to New Jersey Flood Victims appeared first on Insurance Journal. […]
  • D.C. Council Holds Hearing on Gun Owner Insurance Proposal May 17, 2013
    The Council of the District of Columbia held a public hearing Thursday that weighed in on a recent proposal to require liability insurance for all gun owners in Washington, D.C. The bill 20-170, “Firearm Insurance Amendment Act of 2013,” was …The article D.C. Council Holds Hearing on Gun Owner Insurance Proposal appeared first on Insurance Journal. […]
  • Lockton: Companies Overlooking Most Crucial Part of Kidnap & Ransom Insurance May 17, 2013
    The ransom and extortion industry’s danger zone has expanded well beyond Central and South America, yet companies tend to downplay the importance of a kidnap & ransom insurance policy, according to a new report by Lockton. The report, authored by …The article Lockton: Companies Overlooking Most Crucial Part of Kidnap & Ransom Insurance appeared first […]

RSS Agent and Broker

Canonical URL by SEO No Duplicate WordPress Plugin