Mention YouTube, and some people picture cats playing the piano, or FedEx drivers throwing fragile electronics over fences. But YouTube is a gem for marketers in virtually all industries. The video sharing site turned six last year, and on its birthday we learned that YouTube is now the second most popular search engine behind Google. It’s larger than Facebook and Twitter, and averages three billion views per day.
These statistics prove that YouTube is overflowing with opportunity for insurance agency marketing. But how do you start? Here are some tips for turning your YouTube presence into dollars:
- Build your profile. Just like on other social networking sites, YouTube encourages you to fill out a profile. Make sure you include links to your website, Facebook, and Twitter, and write a search-engine friendly description of your agency.
- Post videos! This is the most obvious way to utilize YouTube, but be careful. People don’t want to watch commercials for your products. Instead, record videos that answer questions your viewers may have. For example, you could record a series of videos that explain different types of business insurance. Keep them short and sweet – try not to run longer than two or three minutes!
- Use it as a community. YouTube allows you to like, favorite, share, and comment on videos easily. Network with people on YouTube just as you would on Facebook or Twitter! Comment on relevant videos and share videos that you find interesting.
- Cross-promote. Don’t expect people to find your video just because it’s on your YouTube channel. When you record something, share it on your Facebook page, your Twitter profile, and everywhere else you can think of. Include the link to your YouTube channel on your business cards, website, and in your email signature. As long as you provide quality, informative content that isn’t overly promotional, people will watch!
- Interact regularly. Yes, your video is there to stay once it’s uploaded; unlike on Facebook or Twitter, it won’t get “pushed down” the News Feed. But as we’ve said, YouTube isn’t just about uploading and watching videos. Remember to log on regularly to comment, like, and share!
YouTube is an excellent resource for insurance marketing. With the right mix of relevant uploads and interactions, you’ll be well on your way to building a great YouTube presence!