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As an insurance agent, it is a constant goal to attract and keep your customers. Having reliable products is one factor in being able to provide great services. However, one crucial component to reaching success may not be as obvious as you think. With social media on the rise, it is important to create quality content that not only engages customers, but encourages them to share.
According to Top Rank, a recent study by Exact Target found that 55% of Facebook users have “liked” a company and then later, decided they no longer wanted to see that company’s post. You don’t want this to happen on your social media outlets. Therefore, you must do everything you can to keep customers reading with relevant posts and provide content that can be easily shared. The following are tips on how to do so:
Tip #1 – Know Who You’re Talking To & Provide Relevant Information
A review of your social media accounts can help determine who your current followers are, what they tend to share information about, and the format in which they use to share socially. Once you see what your audience is sharing and “liking”, you can attract their attention by producing relevant content. In addition, by promoting your agency through contests, giving helpful information, and providing tips on safety, this will help increase your visibility.
Tip #2 – Think Outside The Marketing Box
In order to increase social shares, you need to place focus on your insurance social networking strategy. This can be done by updating your Facebook, Twitter, and Linkedin around 1-3 times a day, but remembering to keep your content fresh and interesting. In addition, you can search for followers that you believe will be interested in your services. By building up your community, you can watch your agency grow in social success.
Tip #3 – Love Lists
Twitter lists are a great way to segment different types of followers, or recognize them as an expert in a particular field. By making the additional effort to organize your audience, share relevant content, and making information easy for others to share, you can see the benefits of your strategy in the numbers.
Once you develop an engaged audience, this will allow you to become a community leader on your social outlets. Consider social sharing a way to gain additional prospective clients, contributors, or employees that could inspire the growth of your business!
January 28, 2012 at 2:53 am
I love this!
February 2, 2012 at 8:44 am
Thanks, I’m glad you enjoyed it!
-Elizabeth