Integrating Fundraising and Community service in your Social Media Initiative

Thinking outside the box and becoming more creative to generate leads is a great insurance marketing strategy for your insurance agency. Social media has become one of the leading ways to impact your community, generate interest, and draw in prospective clients. Whether you are heavily invested in Facebook, Twitter, or LinkedIn, you have got to start somewhere.

AR Make a Wish

All of these social media sites provide different opportunities for your agency to brand itself on. As a leader in the insurance industry, you will want to use social media to integrate fundraising and community service into your agency. This creative and humbling Internet marketing tactic will not only bring you leads, but it will build a stronger community for your agency.

Integrating fundraising and community service into your social media strategy:

Create an annual community service event that the entire office/clients can contribute to such as, a community walk, bake sale, or other event giving back to the community
Choose a non-profit that has similar values to your agency within the community and hold initiative every year to donate and give back
Have an agency competition for the holidays, asking people to post pictures of their holiday lights, or best pumpkin carvings etc. This allows your clients, friends and agency to get involved and active with your Facebook and you can give away a gift card or a gift as a reward
Hold a “liking” competition. See how many likes you can get on your Fan Page and for every like you get in a month you can donate a certain amount of money to a local business or organization to give back
Get your employees involved see how many people each employee can get of their friends and family to “like” the page and whoever has the best results can get a reward
Pick an organization to give back to not one month a year but every month, announce a partnership with a business to benefit you, your clients, and your community. Have people tell you their stories on Facebook. And create weekly small competitions to benefit giving back to your non-profit you have paired with.
Have a Twitter war. Sounds silly, but have everyone in the office give you one twitter users’ username for your agency to follow. Once you are following them follow up and promote your fundraising or community service event through a direct message.

Through Facebook, you are going to be able to optimize your experience by creating interesting posts that people want to interact with. Through Twitter, you are going to be able to promote good things going on with your event or service to provide real time updates. And through LinkedIn you can update your initiative through your professional networking groups.

Being involved on a day to day basis with your Facebook friends and potential clients is a great way to generate new leads through social media. Creating a fundraiser or community service event to bring the community together, will not only benefit the non-profit or business you are donating your proceeds to, but it will benefit the community, and even better your agency. Think outside the box and bring people together through social media, and you will be guaranteed to build a larger and more beneficial community surrounding your insurance agency.