Link building plays a significant part in how high your website ranks in the search engines. There are a variety of different ways to get links back to your website, but one of the most effective methods is to step away from the computer and out in to your community.
1) Sponsor an Event. Nearly every city or town has a few popular events that happen every year – music festivals, 5k runs, county fairs and restaurant weeks. What better opportunity to get your name in front of a big chunk of the local population? Check to see if any of these events have websites and if so, whether or not they link to their sponsors. If you find an event that makes sense for your business to sponsor and it seems like they will link to your website, go for it.
2) Be a Speaker. If you have a special talent for public speaking, you may have some great link building opportunities. Investigate your options to speak at local and national conferences and events. Finding knowledgeable, charismatic orators can be a challenge, so jumping on board with a relevant conference will usually be a mutually beneficial relationship. Bonus points if you can get a gig speaking at a college or university; their .edu URL holds extra authority and link juice.
3) Host Your Own Networking Event. Everyone loves free food and good company, but not everyone likes to play host. Put together a small (or large, if you’re feeling ambitious) networking event and hold it at your office or a more spacious venue. You could invite local artists to display their work, plan to have a guest speaker or maybe offer some kind of door prize or raffle. Whatever you choose, you need to give the attendees a reason to show up. Once you have decided the logistics of the event, use social media to spread the news. Write a post for your blog, Tweet your Followers and update your Facebook Fans; hopefully, those who follow you will begin to re-purpose your content and alert their followers about the event as well. The goal is to not just throw a great party, but get a nice amount of back links in the process.
These are just a few ways to get started with link building in your community. Don’t be afraid to get out there and network in person – you never know what kind of back link you might be able to secure!