Insurance Marketing HQ

All You Need is LinkLove

Posted on Apr 9, 2012

The world of Internet Marketing is always changing, so Astonish Results makes it a priority to provide employees with opportunities to educate themselves and stay on top of the latest trends. On April 2, I was lucky enough to attend Distilled’s LinkLove conference in Boston.Link Love Boston Logo

LinkLove is the ultimate gathering of the web’s top link builders. We met at the Martin Conference Center at Harvard Medical School (I like to think spending the day at Harvard made me smarter by osmosis) and had the honor of listening to nine speakers, each with their own area of expertise. The presenters were the best of the best in our field. If there was a king of SEO, Rand Fishkin from SEOmoz would be the reigning monarch…and he was there! Other presenters included Justin Briggs, Ross Hudgens, Rhea Drysdale, Wil Reynolds, John Doherty, Adam Audette, Colby Almond and Tom Critchlow – all AWESOME.

I learned a ton and look forward to implementing some things I learned in to Astonish’s link building tactics, but there are also some things I learned that are great for you as a business owner to keep in mind:

  1. Focus on good, quality content. When you invest in top-notch content, you can target multiple marketing channels all at once resulting in stronger social following, more brand visibility, higher organic search rankings, more direct traffic, bigger fan base and more referring links.
  2. Discover what your audience shares. Although insurance is a necessity, it is not necessarily the most interesting of subject matters for your target audience. Think about what kind of people buy insurance from you, and then think about what those folks are interested in in their daily lives. You want them to find some kind of value in the content you post so they like it enough to share with their friends and family. They may not be shopping for insurance right now…but they will be eventually and they will remember that fun little agency that posts interesting content. Tip: Check out Followerwonk– you can browse the profiles of your Twitter followers and analyze them. It gives great insight in to what your followers like!
  3. Thinking of trying Pinterest? There’s a lot of buzz around the 3rd most popular social media website. When is the best time to “Pin” your content? Colby Almond says that you should submit your content at 5AM or 5PM. Why? Because traffic is highest at 6AM and 6PM.

I want to thank Distilled for hosting such an outstanding conference and Astonish Results for giving me the opportunity to attend. I can’t wait to put all of the speakers’ great tips and tricks in to action for our clients!

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