Insurance Marketing HQ

Pressure and Time: Growing a Successful Twitter Following

Posted on Apr 23, 2012

Has your agency been locked into the social media game for a while? Now that the initial phase is over—getting acclimated with different platforms, setting up profiles, etc.—you may be ready to begin taking a more serious approach to your social media efforts. Whether it’s Facebook or Twitter, there’s always room for improvement, especially for the latter.

Using Twitter effectively to help grow your business is a more daunting task than you probably initially thought. Because there are hundreds of millions of users with just as many interests, getting mentions and retweets isn’t always a walk in the park—it’s more like a slow jog up a mountain. However, if you take the necessary steps and stay patient you’ll be sticking your flag at the summit in no time. But how is this done exactly? Let’s find out!

Growing traction on your Twitter account is all about making your profile more credible to users. As your profile slowly builds credibility, you’ll see an increase in your followers and the amount of mentions and retweets you receive. Take a look at some advice on how to improve your fledgling Twitter profile:

  • Make Your Profile Stronger: Do you have a dull profile photo? You should consider using a picture of your face because research has shown that people are more likely to trust a face that they have seen multiple times. Additionally, your bio should be persuasive and informative. Don’t just simply state what your agency offers; let users know why they should be following you.
  • Tweet links to content that mentions you: If any online content such as a news article or press release mentions your agency, always, always post it on Twitter. This will show followers that your business is legitimate!
  • Retweet news: Tweeting about news and current events—local and national—will provide information to users looking for that sort of information. Twitter is all about sharing and spreading information and if users like what you’re sharing they’ll be more inclined to follow your account.
  • Send Facebook Posts to Your Twitter Profile: When you have multiple social media profiles, it’s always a good idea to tell your respective friends/followers about your other accounts. Take the time to remind your Facebook friends about your Twitter and vice versa.
  • Don’t forget your #hashtags! Part of being on Twitter is engaging in what is currently being discussed on the platform. If you’re tweeting about a trending topic, always remember your hashtags. Don’t be afraid to start your own topics as well!

Many small businesses that begin using Twitter sometimes get immediately dissatisfied with the lack of traffic they’re bringing in. But what they don’t realize is that social media strategies not only take a lot of effort, but a lot of time and patience as well. It’s like Morgan Freeman’s famous quote in The Shawshank Redemption, “That’s all it takes, really. Pressure and time.” That’s how a social media strategy works: pressure and time. The more you keep clawing away at it, the more success you will see with your insurance website.

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