If press release distribution is part of your Internet Marketing strategy, you’re on the right track with your insurance marketing strategies. However, you may wonder how valuable these optimized releases are when you take a look at your news release summary reports. Was the release picked up by relevant news outlets? Have you received any media inquiries? If the answers to these questions are “yes,” great! But you can do better.
Taking a holistic approach with your internet marketing strategy by interweaving your press release content within your blogs and social media updates can really boost your results. Consider this recent story published on one of Mediabistro.com’s blogs. The #CancersNoJoke campaign from @AbolishCancer, which focused on raising awareness for the need for bone marrow donors across the U.S., ran for one week on Twitter. After spending just $200 on creating a press release, the team behind the campaign was able to gain 22 million unique impressions by spreading the word on the social media site. So, what does this mean for you?
If you want to make the most of your press releases, don’t forget to share them on your blog and social media pages. Create a hashtag on Twitter so that you and your followers can spread the word about your press release content more effectively, and so you’ll be able to easily track how many people are talking about your release on the social platform. While it’s important to engage in press release distribution, social media and blogging, don’t do each of these separately; use all three combined to reach more potential customers. Even if your business needs a little social networking training before you get started, it will certainly pay off in the results!