Insurance Marketing HQ

Video Insurance Sales Tips: Producer Accountability & Southern Style Sales

Posted on Feb 15, 2013

This week’s insurance sales tips are from Highpoint Insurance Group and Main Street Insurance. If your agency is looking for what works from a sales perspective, check out these videos. These are real-life agencies employing tactics that work.

For Highpoint, the agency has found success having one dedicated person in charge of helping producers stay on course with their lead measures. Lead measures are tasks – either weekly, monthly, or quarterly – that help producers meet their goals by the end of the year. If a producer wants to sell two new accounts per month, for example, his or her lead measure might be making 20 phone calls per week for new business.

The dedicated producer partner encourages and supports the producers in meeting their goals by scheduling any necessary business stops or phone calls. The agency also creates a board that visually displays how well each producer is doing at meeting his or her goal — creating a little healthy competition. Watch the video here!

For Main Street, the agency has found success by setting goals and getting the whole team rallied behind those goals. In their video “Southern Style Sales” they parody the southern way of doing sales. At the end, they share some serious tips that could help any agency get on the path to a more sales-focused culture.

Check out the video here!


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