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How would you describe your agency? Is it more service focused or more sales focused? The two are dependent on each other, of course. But one of the things we see a lot of agencies struggling with is creating a sales-focused culture. You could create the best online marketing strategy in the world for your agency. Without a sales-focused staff, they may not be able to convert all those new Internet leads you’re generating from your website and social media networking.
So, how do you create a sales-focused culture in your agency? With some tips from real-life agency owners who’ve been successful… In this video series, you’ll hear about real strategies that real insurance agencies are using to change their culture and increase sales.
This week’s video sales tip is all about how PTL Insurance Brokers, Inc. uses sales metrics. This agency’s philosophy is “things that get measured and rewarded get done!”
Here’s last week’s sales tip from Preferred Insurance Center. It’s all about what has made the biggest difference in the agency becoming a sales driven organization. Can you guess the answer?
Tune in next week and the week after for more sales tips directly from agency owners who are out there creating successful sales cultures in their agencies every day!
(Note: click on the Title to see the videos embedded in the blog post.)
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