Unique, Credible and Valuable Content: Structuring Your Writing — Part 3

Reading on the web is a lot different than reading print. You already understand this (because you read last week’s post)! But now that you understand how users are reading and have some great new techniques for brainstorming unique, credible and valuable content, how should you write it?

Remember the three most important attributes to keep in mind when writing content:

Unique
Valuable
Credible

Content that encompasses these three attributes is content that tour readers are going to actively seek out. Unique content that is credible provides unique value. You can easily write content that is “unique” (you used different words) about the same topic. However, content that is unique and provides unique value is content that focuses on topics that are not being talked about specifically elsewhere. Answer different questions than everyone else—build off of what everyone else is talking about, but enhance it by taking the subject one step further.

If you have done your research and brainstormed topics, your content is well on its way to being all three of those things. However, when it comes to content writing, structure is equally as important as the topic of the content.

In part four of this mini-series on content we’ll discuss how to best structure your content.

Tags: Content Marketing

This entry was posted on March 1, 2013 at March 1, 2013 and is filed under Insurance Marketing, Strategy. You can follow any responses to this entry through the RSS 2.0 feed.